avictoria

Grupo Herdez participa en la reforestación organizada por la iniciativa GEMI

La compañía participó en la reforestación de 6 hectáreas en la comunidad de Santiago Tianguistenco, Toluca, Estado de México Ciudad de México, México, a 21 de agosto de 2023 – Grupo Herdez, la compañía de alimentos con mayor trayectoria en el país, participó con 37 voluntarios en la reforestación de la Iniciativa “Global Environmental Management Initiative” […]

Grupo Herdez participa en la reforestación organizada por la iniciativa GEMI Leer más »

Grupo Herdez firma los Principios para el Empoderamiento de las Mujeres de las Naciones Unidas

Naciones Unidas   Ciudad de México, 10 de octubre de 2022.- Grupo Herdez, la compañía de alimentos procesados con mayor tradición en el país se sumó a los Principios para el Empoderamiento de las Mujeres (WEPS, por sus siglas en inglés) establecidos por las Naciones Unidas. Estos principios son una guía, que tienen la finalidad

Grupo Herdez firma los Principios para el Empoderamiento de las Mujeres de las Naciones Unidas Leer más »

2020

  • 2020: We launched the first edition of Semillero Nutrisa. Together with Nutrisa and the Victoria147 business academy for women, we invited women entrepreneurs to participate in a training program to improve the management of their businesses and have the potential to become part of our supply chain.

We established our first technological alliance with Google, which will allow us to accelerate the digital transformation of Grupo Herdez through the use of Google Cloud Platform tools such as BigQuery ML, Looker, among others.

Through the Herdez® brand and Aires de Campo® we joined the “Sowing a New Normality” initiative, promoted by the civil society organizations Ríos Tarango and Ectágono, which aims to increase the vegetation cover of the environmentally valuable area Barranca de Tarango.

  • 2021: We developed the Group’s second proprietary e-commerce platform, with the Nutrisa® online store.

We updated the apps through which we manage the loyalty programs of our retail brands, Cielito Querido Café® and Nutrisa®, improving our customers’ in-store experience.

During the year, 15 formulas had their nutritional profile strengthened by reducing some critical added nutrients (sugars, sodium and saturated fats).

  • 2022: We expanded our capabilities into new categories through the acquisition of Interdeli and Deli, Dips & Snacks. Integrating brands such as Libanius, Flaveur, Liguria and Señor Cactus into our portfolio.

We Issued the first sustainability bond through which we
committed to a 25% reduction in our water consumption.

Together with our partner McCormick & Company, Inc. we
brought the most iconic Mexican cuisine to the tables of the United Kingdom
through meal kits, sauces and condiments under the Herdez® brand.
  In less than a year, we obtained a 5.5% shelf
share in the Tesco supermarket chain.

We consolidated the integration of Chilim Balam® into retail brands, a leading brand in the snack segment

 

×