Grupo Herdez succesfully issues ps. 3 billion in local bonds

Mexico City, Mexico, November 14, 2013 – Grupo Herdez, S.A.B. de C.V. (“Grupo Herdez” or the “Company”) (MSE: HERDEZ, OTC: GUZBY) today announced the successful issue of Ps. 3.0 billion through two long-term peso denominated bonds (Certificados Bursátiles) in the Mexican Securities Market. The transaction was 2.5 times oversubscribed and was allocated among a diversified investor base.

Both bonds have confirmed credit ratings of “AA(mex)” from Fitch (Fitch Ratings) and “mxAA” from S&P (Standard and Poor’s).

Proceeds will be used to pay down short term debt, including Ps. 350 million of a bank loan due in 2014 and Ps. 2,640 million of the bridge loan that Grupo Herdez used to finance the acquisition of Grupo Nutrisa, S.A.B. de C.V. (MSE: NUTRISA) in May of this year. As a result, the Company’s average maturity will stand at 5.9 years and will be comprised by a 44% floating / 56% fix mix of rates, in line with Grupo Herdez’s commitment to maintain a solid and flexible financial profile.


  • 2020: We launched the first edition of Semillero Nutrisa. Together with Nutrisa and the Victoria147 business academy for women, we invited women entrepreneurs to participate in a training program to improve the management of their businesses and have the potential to become part of our supply chain.

We established our first technological alliance with Google, which will allow us to accelerate the digital transformation of Grupo Herdez through the use of Google Cloud Platform tools such as BigQuery ML, Looker, among others.

Through the Herdez® brand and Aires de Campo® we joined the “Sowing a New Normality” initiative, promoted by the civil society organizations Ríos Tarango and Ectágono, which aims to increase the vegetation cover of the environmentally valuable area Barranca de Tarango.

  • 2021: We developed the Group’s second proprietary e-commerce platform, with the Nutrisa® online store.

We updated the apps through which we manage the loyalty programs of our retail brands, Cielito Querido Café® and Nutrisa®, improving our customers’ in-store experience.

During the year, 15 formulas had their nutritional profile strengthened by reducing some critical added nutrients (sugars, sodium and saturated fats).

  • 2022: We expanded our capabilities into new categories through the acquisition of Interdeli and Deli, Dips & Snacks. Integrating brands such as Libanius, Flaveur, Liguria and Señor Cactus into our portfolio.

We Issued the first sustainability bond through which we
committed to a 25% reduction in our water consumption.

Together with our partner McCormick & Company, Inc. we
brought the most iconic Mexican cuisine to the tables of the United Kingdom
through meal kits, sauces and condiments under the Herdez® brand.
  In less than a year, we obtained a 5.5% shelf
share in the Tesco supermarket chain.

We consolidated the integration of Chilim Balam® into retail brands, a leading brand in the snack segment