Our brands

Certified organic products. Aires de Campo takes pride in knowing that, in our effort to promote the consumption of organic products, we have achieved to favor the economic development of people, agricultural communities and producers, as well as our planet.

https://airesdecampo.com/

Global leader in the market of pasta and ready to use sauces, brand recognized worldwide as a symbol of Italian flavor. In Barilla, we want you to have a life full of health and inspired in living great and extraordinary moments every day.

https://www.barilla.com/es-mx/

100% premium Mexican coffee. Coffee is one the most preferred beverages in the world. The variety of Blasón’s coffee line covers the demands of the national and international market.

https://cafeblason.mx/

Most complete hot sauces and olives family, of great tradition in Mexico. Búfalo is the extra ingredient enhancing the flavor of all dishes.

https://bufalo.com.mx/

Carlota is 100% natural bee honey without preservatives straight from the honeycomb to the bottle, to provide natural energy to all Mexican families.

http://www.mielcarlota.com.mx/

We are fun, explorers, sweet, salty, spicy and tangy. We are driven by things well done, the unique flavors of our Mexico. Focused on you, who wants to enjoy like a child, without restrictions to share and connect without limits. So that you mix, combine, vibrate, unleash and let yourself go. That’s why we are the brand that unleashes your craving, Chilim Balam.

CIELITO ® is a unique coffee shop inspired in our Latin history and warmth, reinventing the experience of “drinking coffee”. It specializes in beverages based on caffeine, such as coffee, chocolate, tea, and infusions; we also have food and snacks.

www.cielitoquerido.com.mx

Tomato puree. We understand the importance of keeping your family happy with fresh and flavorful food. Therefore, we are experts in offering products without preservatives; just as if they were freshly made at home!

https://delfuerte.com

Doña María keeps its original mole recipe with 100% Mexican ingredients, maintaining the authentic flavor of Mexican cuisine, offering our consumers simplicity in its preparation, both in Mole in pasta and in ready to serve presentations.

https://donamaria.com.mx/

Embasa® ketchup is ideal for cooking and combines with more dishes than you can imagine. Its light texture makes it ideal to be used as a seasoning and ingredient for your dishes.

http://embasa.com.mx/

The ideal and delicious ingredient that needs to be in your life. Its sauces have the perfect balance of spicy flavor, with the highest quality standards, to provide an exquisite flavor.

https://franksredhot.com.mx/

French’s® is characterized by its constant innovation, offers great variety of mustards that will delight the most demanding palates. Its honey and new dips will delight you.

https://frenchs.com.mx/

We have over 100 years of bringing high quality products, with love and care, to Mexican families, such as tuna, canned vegetables, and homemade sauces. Con toda confianza… it’s Herdez.

https://www.herdez.com.mx/

Our mission, since our arrival to Mexico 70 years ago, has been to create unique flavors for Mexican families in gelatins, mayonnaise, marmalades, mustards, seasonings, spices, and teas.

https://mccormick.mx/

Moyo is a Mexican brand that prepares and sells low calorie frozen yogurt. It has more than 90 stores in Mexico and Central America.

http://moyo.com.mx/mexico/

In the go or at home, Helados Nestle® brightens your day. We combine the pleasure of taste with responsible nutrition since your family wellbeing comes first.

https://www.nestle.com.mx/

Nutrisa is the number one chain in frozen yogurt in Mexico, with more than 40 years of experience and 470 stores nationally. In addition to selling frozen yogurt, Nutrisa pioneered in the sale of wellness products, which include beverages, personal hygiene items, snacks, sports nutrition, supplements and vitamins.

https://www.nutrisa.com/

Yemina is the favorite pasta brand for those wishing to feed their family in a healthy and flavorful way. We make our pasta with Mexican wheat, ideal to prepare our favorite recipes, with that national flavor and pride.

https://www.yemina.com.mx/

Chi-Chi’s® continues the legacy of celebrating fun times with family and friends with a complete line of delicious sauces, tortillas, and dips. Whether at snack time or at dinner, let the fiesta begin with Chi-Chi’s®!

https://www.salsas.com/chi-chis/

Don Miguel® has offered delicious Mexican dishes since 1908. Each of our recipes has real ingredients, inspired flavors, and a commitment with quality and convenience. Enjoy your favorite dishes at home, or on the go in quick and easy ways.

http://www.donmiguel.com/

When it comes to world-famous mole pastes and tender Nopalitos, Doña María® brand has been one of Mexico’s favorite brands for over 65 years. Rich, flavorful, and remarkably easy to use, each unique mole delivers the slow-cooked, homemade flavor you crave.

https://www.salsas.com/dona-maria/

Comercializa chiles, salsas caseras y vegetales enlatados en Estados Unidos. Embasa es una marca con buen posicionamiento de mercado principalmente en el estado de California.

https://www.hormelfoods.com

In each bottle of La Victoria® you will find the pure and simple flavor of mature tomatoes. This simple truth is core at how we provide a wide variety of exciting flavors to your family every day.

https://www.salsas.com/la-victoria/

Wholly® Guacamole products offer a complete line of delicious guacamole flavors, being the number 1# brand in sales in the United States for 10 consecutive years. All Wholly® Guacamole products are made with hand-picked gluten free and certified Kosher Hass avocados.

https://www.eatwholly.com/

For nearly 100 years, Betty Crocker has brought people together through the joy of baking at home. From the early days of writting letters to selling millions of cookbooks around the world, Betty Crocker continues to inspire home cooks with quality products, delicious recipes, and trusted advice.

These on-the-go bars contain the crunchy flavor of Lucky Charms Cereal, Cinnamon Toast Crunch & Golden Grahams. Contains whole grains for a complete meal or snack. A perfect portable snack for pantry, lunch boxes and breakfast.

Fiber One snacks are perfect to satisfy your cravings, all brownies and bars are low in calories and sugar, high in fiber and full of flavor. Because we believe that life can be enjoyed deliciously and without guilt.

Häagen-Dazs ™ has made ice cream like no other since 1960. The vision of our founder, Reuben Mattus, was to develop the most extraordinary ice cream the world has ever tasted, a luxurious scoop to escape the everyday. And to get there, he used only the highest quality ingredients, carefully selected. As Reuben said: If you are like everyone else, you are lost. So we make ice cream like no other is the way we do it.

Packaged for on-the-go convenience and portability, these fruit-flavored snacks are a treat the whole family can enjoy. These are made with real fruit and natural flavorings.

Its origin dates back to 1630 in Japan, it is the world’s leading brand of soy sauce, seasonings and other condiments. Grupo Herdez has distributed this brand in Mexico since 1994.

LÄRABAR is the perfect snack to take with you anywhere in a variety of tempting flavors. With 100% real ingredients, you can elevate the bar to what you like with blends of fruits, nuts, spices, and sometimes chocolate chips.

These on-the-go bars contain the crunchy flavor of Lucky Charms Cereal, Cinnamon Toast Crunch & Golden Grahams. Contains whole grains for a complete meal or snack. A perfect portable snack for pantry, lunch boxes and breakfast.

Families have trusted Pillsbury products to make their meals and desserts delicious for nearly 150 years. Pillsbury makes being home a little more special.

With more than 70 years in the market, it is the leading brand in the United States and Mexico for domestic packaging such as aluminum foil, resealable bags and wax paper. Grupo Herdez has distributed this brand in Mexico since 2010.

In 1975 we created the world’s first granola bar and since then we make our bars with real and simple ingredients that you can see. No artificial colors, flavors, or sweeteners. To fill you with energy wherever you go.

2020

2020

2020: In collaboration with La Costeña® and Sanfer®, we delivered 35,000 basic food baskets to benefit more than 175,000 Mexicans affected by the COVID-19 health contingency.
We launched the first edition of Semillero Nutrisa®, a program to support Mexican women entrepreneurs to participate in a training and business development program.
2021: We became the first consumer company in Latin America to partner with Google, a global technology giant, to accelerate our digital transformation.

We signed an agreement with the American company General Mills® to distribute their products in Mexico, with which we entered the categories of cereal bars and prepared dessert flours.

We celebrated the 80th anniversary of Doña María® mole with the inauguration of Casa Doña María Pons, headquarters of Fundación Herdez® in San Luis Potosí.

We were placed in the report “Mexican Companies for the 2030 Agenda in the Decade of Action” of the Global Compact, for the actions of the Saber Nutrir® program as a reference practice to achieve Zero Hunger, one of the 17 Sustainable Development Goals of the UN.
2022: We acquired Interdeli and Deli, Dips & Snacks, expanding our capabilities to new categories such as hummus, cheeses, and dips, integrating brands such as Libanius, Flaveur, Liguria, and Señor Cactus into our portfolio.
For the first time in our history, we brought the best of Mexican cuisine to the United Kingdom with the Herdez® brand, through a joint alliance with McCormick & Company, Inc.

We issued the first sustainability-linked bond in the food industry in Mexico, committing to reduce our water consumption per ton produced by 2030.

We signed the United Nations Women’s Empowerment Principles (WEPS), reaffirming our commitment to gender equality.

We joined the UN’s CFO Coalition for the SDGs, which drives the transformation of corporate finance to achieve the goals of the 2030 Agenda.

We joined the Pacto por la Comida of the BAMX Network, an initiative that promotes more sustainable food production and consumption systems, with the goal of reducing Food Loss and Waste in the industry.
2023: We consolidated the integration of Chilim Balam® into the Impulse segment portfolio, with which we positioned ourselves in the candy and snack category in the retail model.

Trustworthy
brands

Our brands in Mexico

Our brands in the United States

Distribution agreements

Find delicious recipes at Hoy Toca

Grupo Herdez 2019

2020

Trustworthybrands

Our brands in Mexico

Our brands in the United States

Distribution agreements

Find delicious recipes at Hoy Toca

Grupo Herdez 2019

2020

Trustworthy
brands