Community

We are committed to nutritional health, reducing malnutrition levels, and seeking to reduce food waste.

   Zero Hunger

FundaciĆ³n Grupo Herdez

FundaciĆ³n Herdez

We celebrated the opening of the new headquarters of FundaciĆ³n Herdez in San Luis PotosĆ­, also known as Casa ā€œDoƱa MarĆ­a Ponsā€, located in Barrio de Tlaxcala, where the first ā€œDoƱa MarĆ­aā€ mole factory was located.

As a result of the 25thĀ anniversary ofĀ Biblioteca de la GastronomĆ­a Mexicana, the Foundation prepared and exhibited just about an exact replica ofĀ El Cocinero Mexicano, the first book on cuisine of independent Mexico, published in 1831.

In addition, in an effort to contribute to the fulfillment of Sustainable Development Goal 02: Zero Hunger, 1,851.9 tons of food were donated.

Programa alimentaciĆ³n saludable Grupo Herdez

Healthy Eating Program

Through the Healthy Eating Program, we provide nutritional advice to our collaborators through healthy eating plans and follow-up on monthly appointments.

Currently, the program operates in Mexico City, the State of Mexico, Los Mochis, and San Luis PotosĆ­.

In 2022, we had 1,265 appointments with collaborators in Mexico City, the State of Mexico, San Luis PotosĆ­, and Sinaloa.

Thanks to the change in the eating habits of our collaborators, we achieved a total weight loss equivalent to 360 kg in 2022.

Mercado de trueque Grupo Herdez

Barter Market

The Barter Market is a fair trade initiative with which we contribute to improve the quality of life of the families benefited by the Saber Nutrir program, by marketingĀ  the products grown or produced in the family vegetable patches, at competitive prices between our collaborators.

In this project, our collaborators from corporate offices exchange recyclable waste such as cardboard, cans, paper, PET, Tetrapack, and glass for vegetables, herbs, fruit, and embroidery from the Mazahua community in the State of Mexico.

After four events, these are our results:

  • We have benefitted 6 Mazahua communities
  • We have collected close to 3 tons of recyclable material (cardboard, cans, paper, PET, Tetrapack, and glass).
  • We have acquired a total of 994kg of products, generating approximately $800 of extra income per Mazahua family, per event.

*The usual average income per family is $700 per week from different activities, without considering the Barter Market.

Compromiso con el desarrollo social de MĆ©xico Grupo Herdez

Corporate Volunteering

The commitment to contribute to the social development of Mexico is also reflected in the effort of our collaborators. Through corporate volunteering, we annually contribute close to 300 hours of work for the installation of the productive projects of Saber Nutrir.

Desarrollo y bienestar de los niƱos Grupo Herdez

Saber Nutrir

Saber Nutrir is Grupo Herdez’s social responsibility program, which contributes to improving the quality of life of Mexican families with food vulnerability, with the aim of contributing to the development and well-being of children in these communities.

We work in alliance with the Pro Mazahua Foundation in communities in the State of Mexico and Yucatan, to carry out child nutritional monitoring, as well as the installation of food security, safe water and marketing projects.

Achievements

Productive projects in communities

  • 2,071 productive projects
  • 36 rural communities
  • 1,448 families benefitedĀ 

 

Sponsor program

  • 79 sponsored children to 2022

2020

  • 2020: We launched the first edition of Semillero Nutrisa. Together with Nutrisa and the Victoria147 business academy for women, we invited women entrepreneurs to participate in a training program to improve the management of their businesses and have the potential to become part of our supply chain.

We established our first technological alliance with Google, which will allow us to accelerate the digital transformation of Grupo Herdez through the use of Google Cloud Platform tools such as BigQuery ML, Looker, among others.

Through the HerdezĀ® brand and Aires de CampoĀ® we joined the “Sowing a New Normality” initiative, promoted by the civil society organizations RĆ­os Tarango and EctĆ”gono, which aims to increase the vegetation cover of the environmentally valuable area Barranca de Tarango.

  • 2021: We developed the Group’s second proprietary e-commerce platform, with the NutrisaĀ® online store.

We updated the apps through which we manage the loyalty programs of our retail brands, Cielito Querido CafĆ©Ā® and NutrisaĀ®, improving our customers’ in-store experience.

During the year, 15 formulas had their nutritional profile strengthened by reducing some critical added nutrients (sugars, sodium and saturated fats).

  • 2022: We expanded our capabilities into new categories through the acquisition of Interdeli and Deli, Dips & Snacks. Integrating brands such as Libanius, Flaveur, Liguria and SeƱor Cactus into our portfolio.

We Issued the first sustainability bond through which we
committed to a 25% reduction in our water consumption.

Together with our partner McCormick & Company, Inc. we
brought the most iconic Mexican cuisine to the tables of the United Kingdom
through meal kits, sauces and condiments under the HerdezĀ® brand.
Ā  In less than a year, we obtained a 5.5% shelf
share in the Tesco supermarket chain.

We consolidated the integration of Chilim BalamĀ® into retail brands, a leading brand in the snack segment

Ā