Culture of lawfulness and CONFIANZA line

The success of Grupo Herdez is based on honesty a results-oriented approach, and teamwork, resulting in trust in the company and in its employees.

Our Code of Ethics complies with the laws and regulations of the places where we operate and applies to all personnel, as well as to all our business partnerships, and contains clauses regarding the following matters:

  • Absolute confidentiality of the persons filing complaints.
  • Fair negotiation with customers, suppliers, competitors, and employees.
  • Neutrality in politics and religion, as well as a prohibition on donations to political parties.
  • Prohibition of conflicts of interest.
  • Zero tolerance to any form of bribes, discrimination, and harassment.

Complaints received through the CONFIANZA line are monitored by an external supplier, who periodically shares a consolidated report with the Human Resources Department and the Internal Audit department. 

The result of these reports is consolidated and published in our Annual Report (GRI 205-3)

The Auditing Committee is the body in charge of notifying the Board of Directors of any violation of the policies of the Group, following up, investigating, and issuing a resolution for all complaints.

Call the CONFIANZA Line

  • Telephone: 800 CONFIANZA
    (800-266-342-692 or 800-266-3426)
  • Physical mailboxes in our locations


  • 2020: We launched the first edition of Semillero Nutrisa. Together with Nutrisa and the Victoria147 business academy for women, we invited women entrepreneurs to participate in a training program to improve the management of their businesses and have the potential to become part of our supply chain.

We established our first technological alliance with Google, which will allow us to accelerate the digital transformation of Grupo Herdez through the use of Google Cloud Platform tools such as BigQuery ML, Looker, among others.

Through the Herdez® brand and Aires de Campo® we joined the “Sowing a New Normality” initiative, promoted by the civil society organizations Ríos Tarango and Ectágono, which aims to increase the vegetation cover of the environmentally valuable area Barranca de Tarango.

  • 2021: We developed the Group’s second proprietary e-commerce platform, with the Nutrisa® online store.

We updated the apps through which we manage the loyalty programs of our retail brands, Cielito Querido Café® and Nutrisa®, improving our customers’ in-store experience.

During the year, 15 formulas had their nutritional profile strengthened by reducing some critical added nutrients (sugars, sodium and saturated fats).

  • 2022: We expanded our capabilities into new categories through the acquisition of Interdeli and Deli, Dips & Snacks. Integrating brands such as Libanius, Flaveur, Liguria and Señor Cactus into our portfolio.

We Issued the first sustainability bond through which we
committed to a 25% reduction in our water consumption.

Together with our partner McCormick & Company, Inc. we
brought the most iconic Mexican cuisine to the tables of the United Kingdom
through meal kits, sauces and condiments under the Herdez® brand.
  In less than a year, we obtained a 5.5% shelf
share in the Tesco supermarket chain.

We consolidated the integration of Chilim Balam® into retail brands, a leading brand in the snack segment