Grupo Herdez reports second quarter 2014 results

Mexico City, Mexico, July 24, 2014 – Grupo Herdez, S.A.B. de C.V. (“Grupo Herdez” or the “Company”) (MSE: HERDEZ, OTC: GUZBY), today announced its results for the second quarter ended June 30, 2014.

“Although the consumer environment remains challenging, we were able to maintain our top line due to our point of sale initiatives to help boost volumes. We expect sequential improvement towards the second half of the year based on our commercial activities and the improvement of Nutrisa and Don Miguel results”

Said Héctor Hernández-Pons Torres, Chairman and Chief Executive Officer.

Net Sales

Net sales in the second quarter rose 5.5% from the year ago period, to Ps. 3,318 million, reflecting the integration of a full quarter of Nutrisa and double-digit growth in export sales. On a segment basis, sales in Mexico core remained stable in the quarter, reflecting mid-single digit growth in most key categories, helping to offset weak tuna performance resulting from a highly competitive environment in which pricing has been under pressure since the beginning of the year. In Nutrisa, comparable sales declined 3.9% due to the elimination of certain SKUs as part of the strategic focus on the key category, an initiative that began in late 1Q14. Export sales rose 25.5% with strong growth in exports to the United States.

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  • 2020: We launched the first edition of Semillero Nutrisa. Together with Nutrisa and the Victoria147 business academy for women, we invited women entrepreneurs to participate in a training program to improve the management of their businesses and have the potential to become part of our supply chain.

We established our first technological alliance with Google, which will allow us to accelerate the digital transformation of Grupo Herdez through the use of Google Cloud Platform tools such as BigQuery ML, Looker, among others.

Through the Herdez® brand and Aires de Campo® we joined the “Sowing a New Normality” initiative, promoted by the civil society organizations Ríos Tarango and Ectágono, which aims to increase the vegetation cover of the environmentally valuable area Barranca de Tarango.

  • 2021: We developed the Group’s second proprietary e-commerce platform, with the Nutrisa® online store.

We updated the apps through which we manage the loyalty programs of our retail brands, Cielito Querido Café® and Nutrisa®, improving our customers’ in-store experience.

During the year, 15 formulas had their nutritional profile strengthened by reducing some critical added nutrients (sugars, sodium and saturated fats).

  • 2022: We expanded our capabilities into new categories through the acquisition of Interdeli and Deli, Dips & Snacks. Integrating brands such as Libanius, Flaveur, Liguria and Señor Cactus into our portfolio.

We Issued the first sustainability bond through which we
committed to a 25% reduction in our water consumption.

Together with our partner McCormick & Company, Inc. we
brought the most iconic Mexican cuisine to the tables of the United Kingdom
through meal kits, sauces and condiments under the Herdez® brand.
  In less than a year, we obtained a 5.5% shelf
share in the Tesco supermarket chain.

We consolidated the integration of Chilim Balam® into retail brands, a leading brand in the snack segment