The company participated in the reforestation of 6 hectares in the community of Santiago

Tianguistenco, Toluca, State of Mexico



Mexico City, Mexico, August 21, 2023 – Grupo Herdez, the food company with the longest history in the country, participated with 37 volunteers in the reforestation of the “Global Environmental Management Initiative” (GEMI) ) held on Saturday, August 19.

 

The company joined forces with collaborators from Grupo Jumex®, Bio Pappel®, Iconn®, Grupo Bimbo® and CHEP® to plant 4,200 specimens of black pine (pinus greggi) and lacio pine (pinus pseudostrobus) in 6 hectares of the community of Santiago Tianguistenco, Toluca, State of Mexico.

 

This effort was possible thanks to the support of 750 volunteers from different organizations, 15 from the organization “Reforestamos México” and 15 community guides.

 

“It was a very enriching experience, they are activities that – in addition to contributing to the environment – allow you to join family and friends to achieve a greater impact.” commented Montserrat Castillejo, Coordinator of the Interpretation Center at FundaciĂłn Herdez and reforestation volunteer.

 

The GEMI Initiative is a non-profit business organization that, since 1994, brings together world-class companies, committed to the pursuit of excellence in the environment, health and safety. With these actions, Grupo Herdez reaffirms its commitment to fulfilling Sustainable Development Goal (SDG) 13, “Climate Action” of the United Nations.

2020

  • 2020: We launched the first edition of Semillero Nutrisa. Together with Nutrisa and the Victoria147 business academy for women, we invited women entrepreneurs to participate in a training program to improve the management of their businesses and have the potential to become part of our supply chain.

We established our first technological alliance with Google, which will allow us to accelerate the digital transformation of Grupo Herdez through the use of Google Cloud Platform tools such as BigQuery ML, Looker, among others.

Through the Herdez® brand and Aires de Campo® we joined the “Sowing a New Normality” initiative, promoted by the civil society organizations RĂ­os Tarango and Ectágono, which aims to increase the vegetation cover of the environmentally valuable area Barranca de Tarango.

  • 2021: We developed the Group’s second proprietary e-commerce platform, with the Nutrisa® online store.

We updated the apps through which we manage the loyalty programs of our retail brands, Cielito Querido Café® and Nutrisa®, improving our customers’ in-store experience.

During the year, 15 formulas had their nutritional profile strengthened by reducing some critical added nutrients (sugars, sodium and saturated fats).

  • 2022: We expanded our capabilities into new categories through the acquisition of Interdeli and Deli, Dips & Snacks. Integrating brands such as Libanius, Flaveur, Liguria and Señor Cactus into our portfolio.

We Issued the first sustainability bond through which we
committed to a 25% reduction in our water consumption.

Together with our partner McCormick & Company, Inc. we
brought the most iconic Mexican cuisine to the tables of the United Kingdom
through meal kits, sauces and condiments under the Herdez® brand.
  In less than a year, we obtained a 5.5% shelf
share in the Tesco supermarket chain.

We consolidated the integration of Chilim Balam® into retail brands, a leading brand in the snack segment