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Philadelphia, PA, a 14 de agosto de 2023 –  Grovara, the dynamic B2B export marketplace, today announced an exclusive partnership with HERDEZ®, Mexico’s iconic brand. This collaboration introduces a groundbreaking opportunity for UAE-based importers to purchase HERDEZ® products through Grovara’s digital platform.

HERDEZ®, renowned as the No. 1 salsa brand in Mexico, has earned its reputation as a beloved household name for its genuine Mexican taste. Now, UAE consumers can savor the richness of HERDEZ® products, ranging from salsas and dips to tomato based juices, conveniently accessible via Grovara’s user-friendly website.

“Our partnership with HERDEZ® is a testament to Grovara’s commitment to transforming global trade and HERDEZ® innovative approach in bringing their authentic Mexican products to the world,” said Abu Kamara, CEO of Grovara. “Through this collaboration, UAE distributors and retailers now have direct access to HERDEZ® products and consumers can immerse themselves in authentic Mexican cuisine.”

This strategic partnership between Grovara and HERDEZ® not only marks an innovative step forward, but also offers UAE consumers an exclusive opportunity to experience the authentic flavors of Mexico. For the first time, HERDEZ® products are available in the UAE through Grovara’s platform.

Grovara’s expansion into the UAE market signifies the company’s dedication to bridging global trade gaps. By offering HERDEZ® products in the UAE through their platform, Grovara is pioneering a transformative approach to international commerce. This partnership aligns with Grovara’s mission of bringing unique and quality products to the fingertips of consumers around the world.

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Grupo Herdez 2019

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2020

  • 2020: We launched the first edition of Semillero Nutrisa. Together with Nutrisa and the Victoria147 business academy for women, we invited women entrepreneurs to participate in a training program to improve the management of their businesses and have the potential to become part of our supply chain.

We established our first technological alliance with Google, which will allow us to accelerate the digital transformation of Grupo Herdez through the use of Google Cloud Platform tools such as BigQuery ML, Looker, among others.

Through the Herdez® brand and Aires de Campo® we joined the “Sowing a New Normality” initiative, promoted by the civil society organizations Ríos Tarango and Ectágono, which aims to increase the vegetation cover of the environmentally valuable area Barranca de Tarango.

  • 2021: We developed the Group’s second proprietary e-commerce platform, with the Nutrisa® online store.

We updated the apps through which we manage the loyalty programs of our retail brands, Cielito Querido Café® and Nutrisa®, improving our customers’ in-store experience.

During the year, 15 formulas had their nutritional profile strengthened by reducing some critical added nutrients (sugars, sodium and saturated fats).

  • 2022: We expanded our capabilities into new categories through the acquisition of Interdeli and Deli, Dips & Snacks. Integrating brands such as Libanius, Flaveur, Liguria and Señor Cactus into our portfolio.

We Issued the first sustainability bond through which we
committed to a 25% reduction in our water consumption.

Together with our partner McCormick & Company, Inc. we
brought the most iconic Mexican cuisine to the tables of the United Kingdom
through meal kits, sauces and condiments under the Herdez® brand.  In less than a year, we obtained a 5.5% shelf
share in the Tesco supermarket chain.

We consolidated the integration of Chilim Balam® into retail brands, a leading brand in the snack segment