Mexico City, June 17, 2024 – Within the framework of World Sustainable Gastronomy Day, Grupo Herdez® presented the achievements of its Sustainable and Regenerative Agriculture program that impacts around 1,800 hectares of crops throughout the country.

In 2023, the company acquired more than 146 thousand tons of agricultural and beekeeping raw materials, of which 50% correspond to suppliers participating in this program. This considers the main raw materials with which it produces sauces, tomato puree, canned vegetables, chili peppers and canned nopales, both for the domestic market and for export to the United States.

Through the Sustainable and Regenerative Agriculture program, the production practices of agricultural suppliers are guided, trained, supervised and monitored to not only guarantee the quality of the products, but also ensure the lowest environmental impact of food production.

In 2023, faced with low water availability for farmers in the Pacific area, such as Sonora and Sinaloa, where tomatoes for Del Fuerte® are grown, suppliers implemented the drip irrigation technique to ensure annual production, reducing up to 60% water use.

This method has proven to be the most efficient water consumption method, especially in widely spaced crops; since, by offering a slow distribution of the vital liquid, its consumption is lower and maximizes the use by the crops.

The Sustainable and Regenerative Agriculture program of Grupo Herdez® began in 2008, as a method of quality control of raw materials, to comply with regulatory requirements for export products. In its 16 years of operation, it has evolved to become a key action of Grupo Herdez’s sustainability strategy to promote a sustainable food industry.

The program is governed by a manual of good agricultural practices, which considers sustainability criteria such as the preservation of biodiversity, integrated crop management, reduction in the use of agrochemicals, among others that directly contribute to Sustainable Development Goal 12 of Production and Responsible Consumption.


  • 2020: We launched the first edition of Semillero Nutrisa. Together with Nutrisa and the Victoria147 business academy for women, we invited women entrepreneurs to participate in a training program to improve the management of their businesses and have the potential to become part of our supply chain.

We established our first technological alliance with Google, which will allow us to accelerate the digital transformation of Grupo Herdez through the use of Google Cloud Platform tools such as BigQuery ML, Looker, among others.

Through the Herdez® brand and Aires de Campo® we joined the “Sowing a New Normality” initiative, promoted by the civil society organizations Ríos Tarango and Ectágono, which aims to increase the vegetation cover of the environmentally valuable area Barranca de Tarango.

  • 2021: We developed the Group’s second proprietary e-commerce platform, with the Nutrisa® online store.

We updated the apps through which we manage the loyalty programs of our retail brands, Cielito Querido Café® and Nutrisa®, improving our customers’ in-store experience.

During the year, 15 formulas had their nutritional profile strengthened by reducing some critical added nutrients (sugars, sodium and saturated fats).

  • 2022: We expanded our capabilities into new categories through the acquisition of Interdeli and Deli, Dips & Snacks. Integrating brands such as Libanius, Flaveur, Liguria and Señor Cactus into our portfolio.

We Issued the first sustainability bond through which we
committed to a 25% reduction in our water consumption.

Together with our partner McCormick & Company, Inc. we
brought the most iconic Mexican cuisine to the tables of the United Kingdom
through meal kits, sauces and condiments under the Herdez® brand.
  In less than a year, we obtained a 5.5% shelf
share in the Tesco supermarket chain.

We consolidated the integration of Chilim Balam® into retail brands, a leading brand in the snack segment