Grupo Herdez reports changes in their board of directors

Mexico City, Mexico, January 8, 2019 – Grupo Herdez, S.A.B. de C.V. (“Grupo Herdez” or the “Company”) (MSE: HERDEZ) announced that its Board of Directors, at the meeting held on October 25, 2018, accepted the resignation of Carlos Autrey Maza as a member of the Audit Committee and the Board of Directors, with effect from that same date.

In the next Board of Directors, the appointment of Anasofía Sánchez Juárez Cardoze, as Provisional Counselor will be submitted for approval, for subsequent ratification at the Annual General Shareholders’ Meeting to be held in April 2019. Anasofía is the current CEO of Waze México, a platform that connects the largest community of drivers around the world.

Before joining Waze, Anasofía was Director of Business in Mexico and Central America on Facebook, a position she held for over five years. Previously, she served as Brand Solutions Manager for Google and was Commercial Leader for YouTube Mexico.

She has a degree in Marketing from the Tecnológico de Monterrey, and a Master’s degree in Communication, Advertising and New Media from the National Institute of Economics and Commercial Economics (INSEEC) of France. She also has studies at HEC Paris and the University of Wharton, Philadelphia. She is a professor in the Internet Business Master at the Instituto Superior para el Desarrollo de Internet (ISDI).


  • 2020: We launched the first edition of Semillero Nutrisa. Together with Nutrisa and the Victoria147 business academy for women, we invited women entrepreneurs to participate in a training program to improve the management of their businesses and have the potential to become part of our supply chain.

We established our first technological alliance with Google, which will allow us to accelerate the digital transformation of Grupo Herdez through the use of Google Cloud Platform tools such as BigQuery ML, Looker, among others.

Through the Herdez® brand and Aires de Campo® we joined the “Sowing a New Normality” initiative, promoted by the civil society organizations Ríos Tarango and Ectágono, which aims to increase the vegetation cover of the environmentally valuable area Barranca de Tarango.

  • 2021: We developed the Group’s second proprietary e-commerce platform, with the Nutrisa® online store.

We updated the apps through which we manage the loyalty programs of our retail brands, Cielito Querido Café® and Nutrisa®, improving our customers’ in-store experience.

During the year, 15 formulas had their nutritional profile strengthened by reducing some critical added nutrients (sugars, sodium and saturated fats).

  • 2022: We expanded our capabilities into new categories through the acquisition of Interdeli and Deli, Dips & Snacks. Integrating brands such as Libanius, Flaveur, Liguria and Señor Cactus into our portfolio.

We Issued the first sustainability bond through which we
committed to a 25% reduction in our water consumption.

Together with our partner McCormick & Company, Inc. we
brought the most iconic Mexican cuisine to the tables of the United Kingdom
through meal kits, sauces and condiments under the Herdez® brand.
  In less than a year, we obtained a 5.5% shelf
share in the Tesco supermarket chain.

We consolidated the integration of Chilim Balam® into retail brands, a leading brand in the snack segment