Grupo Herdez Manifest

Our passion:

To protect our legacy and keep the reputation of our leading brands.

Our porpuse:

To continue to grow for another century, bringing to Mexicans the best of the world’s flavors,
and offering to the world the best of Mexican food.


For more than 100 years we have been on a long and fascinating journey, fully redefining
our industry, and contributing to the development of Mexico. It has been without a doubt
a wonderful journey! This legacy inspires us to continue on our path protecting that,
which has brought us to this point. Our legacy has been forged for more than a century, it
is strong and intangible and, however, it is capable of creating tangible results on a daily
basis. It is based on a culture of trust, on respect for our traditions and for Mexican
consumers, on the pride that we have for the quality of our products, and on the strength
of our brands. Our journey is guided by the tireless desire to grow, the capability to adapt
to the times, the determination to always do what’s right, and to be a trusted source for
our consumers, customers, collaborators, suppliers, communities, partners, and
shareholders. In the span of so many decades, we have faced great challenges, but we
have always known how to transform challenges into opportunities to grow and innovate
thanks to the vision of our leaders that are capable of reading the changes in market
trends and anticipating the needs of consumers. Now more than ever, we are committed
to maintaining the leadership of our brands, contributing to create a more prosperous
Mexico, and spreading throughout the world the love for Mexican food. To honor this, we
are determined to continuing building on our legacy for another century and to make
Grupo Herdez grow to hand over to the next generations an even stronger company,
unconditionally based on values, which we inherit from the visionary leaders that came
before us.


  • 2020: We launched the first edition of Semillero Nutrisa. Together with Nutrisa and the Victoria147 business academy for women, we invited women entrepreneurs to participate in a training program to improve the management of their businesses and have the potential to become part of our supply chain.

We established our first technological alliance with Google, which will allow us to accelerate the digital transformation of Grupo Herdez through the use of Google Cloud Platform tools such as BigQuery ML, Looker, among others.

Through the Herdez® brand and Aires de Campo® we joined the “Sowing a New Normality” initiative, promoted by the civil society organizations Ríos Tarango and Ectágono, which aims to increase the vegetation cover of the environmentally valuable area Barranca de Tarango.

  • 2021: We developed the Group’s second proprietary e-commerce platform, with the Nutrisa® online store.

We updated the apps through which we manage the loyalty programs of our retail brands, Cielito Querido Café® and Nutrisa®, improving our customers’ in-store experience.

During the year, 15 formulas had their nutritional profile strengthened by reducing some critical added nutrients (sugars, sodium and saturated fats).

  • 2022: We expanded our capabilities into new categories through the acquisition of Interdeli and Deli, Dips & Snacks. Integrating brands such as Libanius, Flaveur, Liguria and Señor Cactus into our portfolio.

We Issued the first sustainability bond through which we
committed to a 25% reduction in our water consumption.

Together with our partner McCormick & Company, Inc. we
brought the most iconic Mexican cuisine to the tables of the United Kingdom
through meal kits, sauces and condiments under the Herdez® brand.
  In less than a year, we obtained a 5.5% shelf
share in the Tesco supermarket chain.

We consolidated the integration of Chilim Balam® into retail brands, a leading brand in the snack segment