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Grupo Herdez Manifest

Our passion:

To protect our legacy and keep the reputation of our leading brands.

Our porpuse:

To continue to grow for another century, bringing to Mexicans the best of the world’s flavors,
and offering to the world the best of Mexican food.

MANIFEST:

For more than 100 years we have been on a long and fascinating journey, fully redefining
our industry, and contributing to the development of Mexico. It has been without a doubt
a wonderful journey! This legacy inspires us to continue on our path protecting that,
which has brought us to this point. Our legacy has been forged for more than a century, it
is strong and intangible and, however, it is capable of creating tangible results on a daily
basis. It is based on a culture of trust, on respect for our traditions and for Mexican
consumers, on the pride that we have for the quality of our products, and on the strength
of our brands. Our journey is guided by the tireless desire to grow, the capability to adapt
to the times, the determination to always do what’s right, and to be a trusted source for
our consumers, customers, collaborators, suppliers, communities, partners, and
shareholders. In the span of so many decades, we have faced great challenges, but we
have always known how to transform challenges into opportunities to grow and innovate
thanks to the vision of our leaders that are capable of reading the changes in market
trends and anticipating the needs of consumers. Now more than ever, we are committed
to maintaining the leadership of our brands, contributing to create a more prosperous
Mexico, and spreading throughout the world the love for Mexican food. To honor this, we
are determined to continuing building on our legacy for another century and to make
Grupo Herdez grow to hand over to the next generations an even stronger company,
unconditionally based on values, which we inherit from the visionary leaders that came
before us.

Grupo Herdez 2019

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2020

2020

  • 2020: In collaboration with La Costeña® and Sanfer®, we delivered 35,000 basic food baskets to benefit more than 175,000 Mexicans affected by the COVID-19 health contingency.

    We launched the first edition of Semillero Nutrisa®, a program to support Mexican women entrepreneurs to participate in a training and business development program.

  • 2021: We became the first consumer company in Latin America to partner with Google, a global technology giant, to accelerate our digital transformation. 

    We signed an agreement with the American company General Mills® to distribute their products in Mexico, with which we entered the categories of cereal bars and prepared dessert flours.


    We celebrated the 80th anniversary of Doña María® mole with the inauguration of Casa Doña María Pons, headquarters of Fundación Herdez® in San Luis Potosí.

    We were placed in the report “Mexican Companies for the 2030 Agenda in the Decade of Action” of the Global Compact, for the actions of the Saber Nutrir® program as a reference practice to achieve Zero Hunger, one of the 17 Sustainable Development Goals of the UN.

  • 2022: We acquired Interdeli and Deli, Dips & Snacks, expanding our capabilities to new categories such as hummus, cheeses, and dips, integrating brands such as Libanius, Flaveur, Liguria, and Señor Cactus into our portfolio.

    For the first time in our history, we brought the best of Mexican cuisine to the United Kingdom with the Herdez® brand, through a joint alliance with McCormick & Company, Inc.

    We issued the first sustainability-linked bond in the food industry in Mexico, committing to reduce our water consumption per ton produced by 2030.

    We signed the United Nations Women’s Empowerment Principles (WEPS), reaffirming our commitment to gender equality.

    We joined the UN’s CFO Coalition for the SDGs, which drives the transformation of corporate finance to achieve the goals of the 2030 Agenda.

    We joined the Pacto por la Comida of the BAMX Network, an initiative that promotes more sustainable food production and consumption systems, with the goal of reducing Food Loss and Waste in the industry.

  • 2023: We consolidated the integration of Chilim Balam® into the Impulse segment portfolio, with which we positioned ourselves in the candy and snack category in the retail model.

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