Grupo Herdez fourth quarter & full year 2020 earnings release

Mexico City, Mexico, February 25, 2021 – Grupo Herdez, S.A.B. DE C.V. (“Grupo Herdez” or the “Company”) (MSE: HERDEZ) today announced results for the fourth quarter and full-year ended December 31, 2020.

“Our 2020 results not only reflect an exceptional portfolio of brands and products, but also an extraordinary team, strong community of suppliers, partners and clients that underpin our leadership in the food and beverages industry,”

Said Héctor Hernández-Pons Torres, Chairman and Chief Executive Officer of Grupo Herdez.


  • Net sales increased by 7.2% to MXN 24 billion, mainly driven by higher volume due to increased consumption at home, because of the pandemic.
  • EBIT and EBITDA margins increased 0.2 and 0.5 percentage points to 13.5% and 17.5%, respectively.
  • Net income totaled MXN 2.4 billion, 6.5% higher than in 2019, with a margin of 9.9% in line with the previous year.


In 2020, Grupo Herdez created the “Semillero Nutrisa” initiative in order to develop the talent of female entrepreneurs in Mexico. Through an alliance with Victoria147, a business academy for women, 12 women received professional training for the development of their businesses, and the opportunity to join the Company’s supplier network.

Likewise, together with Sanfer and La Costeña, Grupo Herdez took part in the “Unidos por México” initiative, assembling more than 35,000 baskets containing food, hygiene, cleaning products, and medicines that benefited more than 175,000 Mexicans in vulnerable situations.

With the #siguedandolata initiative, from September to November, 52 collection machines were installed in 14 states of Mexico and 12 self-service chains, collecting a total of 5.3 tons of tinplate, exceeding the established goal by 7%. With this initiative, eight clean energy generation systems were installed (wind turbines) to be placed in vulnerable communities in the south of the country.


  • 2020: We launched the first edition of Semillero Nutrisa. Together with Nutrisa and the Victoria147 business academy for women, we invited women entrepreneurs to participate in a training program to improve the management of their businesses and have the potential to become part of our supply chain.

We established our first technological alliance with Google, which will allow us to accelerate the digital transformation of Grupo Herdez through the use of Google Cloud Platform tools such as BigQuery ML, Looker, among others.

Through the Herdez® brand and Aires de Campo® we joined the “Sowing a New Normality” initiative, promoted by the civil society organizations Ríos Tarango and Ectágono, which aims to increase the vegetation cover of the environmentally valuable area Barranca de Tarango.

  • 2021: We developed the Group’s second proprietary e-commerce platform, with the Nutrisa® online store.

We updated the apps through which we manage the loyalty programs of our retail brands, Cielito Querido Café® and Nutrisa®, improving our customers’ in-store experience.

During the year, 15 formulas had their nutritional profile strengthened by reducing some critical added nutrients (sugars, sodium and saturated fats).

  • 2022: We expanded our capabilities into new categories through the acquisition of Interdeli and Deli, Dips & Snacks. Integrating brands such as Libanius, Flaveur, Liguria and Señor Cactus into our portfolio.

We Issued the first sustainability bond through which we
committed to a 25% reduction in our water consumption.

Together with our partner McCormick & Company, Inc. we
brought the most iconic Mexican cuisine to the tables of the United Kingdom
through meal kits, sauces and condiments under the Herdez® brand.
  In less than a year, we obtained a 5.5% shelf
share in the Tesco supermarket chain.

We consolidated the integration of Chilim Balam® into retail brands, a leading brand in the snack segment