Grupo Herdez announces an investment of 15 million dollars in technology projects

Mexico City, Mexico, February 8, 2021 – Grupo Herdez, S.A.B. de C.V. (“Grupo Herdez” or the “Company”) (BMV: HERDEZ) announces today the establishment of a technological alliance with Google that will enable it to accelerate its digital transformation process through cloud applications. This initiative represents an investment of 15 million dollars over the next 5 years and is aimed to boost the commercial performance of the Company through predictive and prescriptive models based on artificial intelligence.

Through this agreement, the Company will use Google Cloud Platform tools such as BigQuery ML and Looker, among others, which will allow it to modernize its infrastructure, anticipate needs in the supply chain, as well as transform the Company’s culture towards digital.

Miguel Ángel López, Grupo Herdez Digital Transformation Leader noted, “Digital transformation is not about adopting technology, it is about understanding those business processes that can be empowered with technology and Google is a great partner for that”.

“What is most important is to exploit the team’s talent, directing it towards current and future changes. We have adapted to recent changes in the environment, therefore digital transformation is a must to put our consumers at the center of our strategy”, Hector Hernández-Pons Torres, CEO of Grupo Herdez mentioned.

Finally, Julio Velázquez, CEO of Google Cloud Mexico added, “At Google Cloud, we want to be allies in the transformation of companies that are looking to be in the forefront, that are innovating and leading the new era of companies’ growth and way of doing business in the country through the use of Google Cloud Platform tools. We are very honored and committed to having this great joint business development opportunity with an iconic company in the food industry”.

Google Cloud Platform solutions, such as BigQuery ML will enable the Company to create and run machine learning models to obtain predictive statistics and make decisions based on data analysis


  • 2020: We launched the first edition of Semillero Nutrisa. Together with Nutrisa and the Victoria147 business academy for women, we invited women entrepreneurs to participate in a training program to improve the management of their businesses and have the potential to become part of our supply chain.

We established our first technological alliance with Google, which will allow us to accelerate the digital transformation of Grupo Herdez through the use of Google Cloud Platform tools such as BigQuery ML, Looker, among others.

Through the Herdez® brand and Aires de Campo® we joined the “Sowing a New Normality” initiative, promoted by the civil society organizations Ríos Tarango and Ectágono, which aims to increase the vegetation cover of the environmentally valuable area Barranca de Tarango.

  • 2021: We developed the Group’s second proprietary e-commerce platform, with the Nutrisa® online store.

We updated the apps through which we manage the loyalty programs of our retail brands, Cielito Querido Café® and Nutrisa®, improving our customers’ in-store experience.

During the year, 15 formulas had their nutritional profile strengthened by reducing some critical added nutrients (sugars, sodium and saturated fats).

  • 2022: We expanded our capabilities into new categories through the acquisition of Interdeli and Deli, Dips & Snacks. Integrating brands such as Libanius, Flaveur, Liguria and Señor Cactus into our portfolio.

We Issued the first sustainability bond through which we
committed to a 25% reduction in our water consumption.

Together with our partner McCormick & Company, Inc. we
brought the most iconic Mexican cuisine to the tables of the United Kingdom
through meal kits, sauces and condiments under the Herdez® brand.
  In less than a year, we obtained a 5.5% shelf
share in the Tesco supermarket chain.

We consolidated the integration of Chilim Balam® into retail brands, a leading brand in the snack segment