Grupo Herdez completes acquisition of Nestlé ice cream assets in Mexico

Mexico City, Mexico, March 2, 2015 – Grupo Herdez, S.A.B. de C.V. (“Grupo Herdez” or the“Company”) (MSE: HERDEZ, OTC: GUZBY), today announced the closing of the agreement with Nestlé México, S.A. de C.V. to acquire Nestlé’s ice cream business in Mexico (“Helados Nestlé”) , after the approval of the antitrust authorities.

The Ps. 1.0 billion transaction includes an ice cream manufacturing facility in Lagos de Moreno, Jalisco, distribution equipment and freezers, as well as an exclusive long-term license to market and sell Nestlé’s ice cream brands in Mexico, including Nestlé®, Mega®, PelaPop® and eXtreme®, among others. Helados Nestlé’s management and operational teams will join Grupo Herdez to lead
this business unit.

Annual sales are expected to be approximately Ps. 1.0 billion. Results of the ice cream business will be consolidated into Grupo Herdez as of March 1, 2015 and will be reported under the “Frozen” segment jointly with Nutrisa. The Frozen division will become the second largest category for the Company, comprising approximately 15% of total consolidated net sales.

As announced previously, this transaction was financed through existing credit lines and cash on hand.


  • 2020: We launched the first edition of Semillero Nutrisa. Together with Nutrisa and the Victoria147 business academy for women, we invited women entrepreneurs to participate in a training program to improve the management of their businesses and have the potential to become part of our supply chain.

We established our first technological alliance with Google, which will allow us to accelerate the digital transformation of Grupo Herdez through the use of Google Cloud Platform tools such as BigQuery ML, Looker, among others.

Through the Herdez® brand and Aires de Campo® we joined the “Sowing a New Normality” initiative, promoted by the civil society organizations Ríos Tarango and Ectágono, which aims to increase the vegetation cover of the environmentally valuable area Barranca de Tarango.

  • 2021: We developed the Group’s second proprietary e-commerce platform, with the Nutrisa® online store.

We updated the apps through which we manage the loyalty programs of our retail brands, Cielito Querido Café® and Nutrisa®, improving our customers’ in-store experience.

During the year, 15 formulas had their nutritional profile strengthened by reducing some critical added nutrients (sugars, sodium and saturated fats).

  • 2022: We expanded our capabilities into new categories through the acquisition of Interdeli and Deli, Dips & Snacks. Integrating brands such as Libanius, Flaveur, Liguria and Señor Cactus into our portfolio.

We Issued the first sustainability bond through which we
committed to a 25% reduction in our water consumption.

Together with our partner McCormick & Company, Inc. we
brought the most iconic Mexican cuisine to the tables of the United Kingdom
through meal kits, sauces and condiments under the Herdez® brand.
  In less than a year, we obtained a 5.5% shelf
share in the Tesco supermarket chain.

We consolidated the integration of Chilim Balam® into retail brands, a leading brand in the snack segment