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Grupo Herdez completes acquisition of fresherized foods

/ Investors, Sustainability / By

Mexico City, August 22, 2011 – Grupo Herdez, S.A.B de C.V. (“Grupo Herdez” or “the Company”) (BMV: HERDEZ) today announced that its associated company MegaMex Foods LLC (“MegaMex”) completed the acquisition of Fresherized Foods, Inc. (“FF”), first announced on July 21, 2011.

Based in Texas, FF is a global leader in processed avocado and guacamole with US$140 million in net sales in the twelve months ended June 30, 2011. Its products are sold under the Wholly Guacamole®, Wholly Salsa® and Wholly Queso® brands, among others. The
acquisition expands the MegaMex portfolio into the fresh and frozen categories.

Grupo Herdez will consolidate its proportionate share of FF results as of August 22, 2011.

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Grupo Herdez 2019

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2020

  • 2020: We launched the first edition of Semillero Nutrisa. Together with Nutrisa and the Victoria147 business academy for women, we invited women entrepreneurs to participate in a training program to improve the management of their businesses and have the potential to become part of our supply chain.

We established our first technological alliance with Google, which will allow us to accelerate the digital transformation of Grupo Herdez through the use of Google Cloud Platform tools such as BigQuery ML, Looker, among others.

Through the Herdez® brand and Aires de Campo® we joined the “Sowing a New Normality” initiative, promoted by the civil society organizations Ríos Tarango and Ectágono, which aims to increase the vegetation cover of the environmentally valuable area Barranca de Tarango.

  • 2021: We developed the Group’s second proprietary e-commerce platform, with the Nutrisa® online store.

We updated the apps through which we manage the loyalty programs of our retail brands, Cielito Querido Café® and Nutrisa®, improving our customers’ in-store experience.

During the year, 15 formulas had their nutritional profile strengthened by reducing some critical added nutrients (sugars, sodium and saturated fats).

  • 2022: We expanded our capabilities into new categories through the acquisition of Interdeli and Deli, Dips & Snacks. Integrating brands such as Libanius, Flaveur, Liguria and Señor Cactus into our portfolio.

We Issued the first sustainability bond through which we
committed to a 25% reduction in our water consumption.

Together with our partner McCormick & Company, Inc. we
brought the most iconic Mexican cuisine to the tables of the United Kingdom
through meal kits, sauces and condiments under the Herdez® brand.  In less than a year, we obtained a 5.5% shelf
share in the Tesco supermarket chain.

We consolidated the integration of Chilim Balam® into retail brands, a leading brand in the snack segment