Facebook-f Twitter Linkedin Youtube

Grupo Herdez concluye la adquisición de Fresherized Foods

/ Marcas / Por

México, D.F., 22 de agosto de 2011 – Grupo Herdez, S.A.B de C.V. (“Grupo Herdez” o “la Compañía”) (BMV: HERDEZ) anunció hoy que su empresa asociada MegaMex Foods LLC (“MegaMex”) concluyó la adquisición de Fresherized Foods, Inc. (“FF”), anunciada el pasado 21 de julio de 2011.

FF, ubicada en el estado de Texas, es una empresa líder en la producción de aguacate procesado y guacamole. Sus ventas ascendieron a $140 millones de dólares durante el periodo de doce meses concluido el 30 de junio de 2011. Sus productos se comercializan a través de las marcas Wholly Guacamole®, Wholly Salsa® y Wholly Queso®, entre otras. Esta adquisición amplia el portafolio de MegaMex en las categorías de productos frescos y congelados.

Grupo Herdez consolidará la parte proporcional de los resultados de FF a partir del 22 de agosto de 2011.

Descarga el comunicado de prensa

Grupo Herdez 2019

Facebook-f Twitter Linkedin Youtube

2020

  • 2020: We launched the first edition of Semillero Nutrisa. Together with Nutrisa and the Victoria147 business academy for women, we invited women entrepreneurs to participate in a training program to improve the management of their businesses and have the potential to become part of our supply chain.

We established our first technological alliance with Google, which will allow us to accelerate the digital transformation of Grupo Herdez through the use of Google Cloud Platform tools such as BigQuery ML, Looker, among others.

Through the Herdez® brand and Aires de Campo® we joined the “Sowing a New Normality” initiative, promoted by the civil society organizations Ríos Tarango and Ectágono, which aims to increase the vegetation cover of the environmentally valuable area Barranca de Tarango.

  • 2021: We developed the Group’s second proprietary e-commerce platform, with the Nutrisa® online store.

We updated the apps through which we manage the loyalty programs of our retail brands, Cielito Querido Café® and Nutrisa®, improving our customers’ in-store experience.

During the year, 15 formulas had their nutritional profile strengthened by reducing some critical added nutrients (sugars, sodium and saturated fats).

  • 2022: We expanded our capabilities into new categories through the acquisition of Interdeli and Deli, Dips & Snacks. Integrating brands such as Libanius, Flaveur, Liguria and Señor Cactus into our portfolio.

We Issued the first sustainability bond through which we
committed to a 25% reduction in our water consumption.

Together with our partner McCormick & Company, Inc. we
brought the most iconic Mexican cuisine to the tables of the United Kingdom
through meal kits, sauces and condiments under the Herdez® brand.  In less than a year, we obtained a 5.5% shelf
share in the Tesco supermarket chain.

We consolidated the integration of Chilim Balam® into retail brands, a leading brand in the snack segment