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Grupo Herdez announces an investment of 15 million dollars in technology projects

/ General, Investors / By

Mexico City, Mexico, February 8, 2021 – Grupo Herdez, S.A.B. de C.V. (“Grupo Herdez” or the “Company”) (BMV: HERDEZ) announces today the establishment of a technological alliance with Google that will enable it to accelerate its digital transformation process through cloud applications. This initiative represents an investment of 15 million dollars over the next 5 years and is aimed to boost the commercial performance of the Company through predictive and prescriptive models based on artificial intelligence.

Through this agreement, the Company will use Google Cloud Platform tools such as BigQuery ML and Looker, among others, which will allow it to modernize its infrastructure, anticipate needs in the supply chain, as well as transform the Company’s culture towards digital.

Miguel Ángel López, Grupo Herdez Digital Transformation Leader noted, “Digital transformation is not about adopting technology, it is about understanding those business processes that can be empowered with technology and Google is a great partner for that”.

“What is most important is to exploit the team’s talent, directing it towards current and future changes. We have adapted to recent changes in the environment, therefore digital transformation is a must to put our consumers at the center of our strategy”, Hector Hernández-Pons Torres, CEO of Grupo Herdez mentioned.

Finally, Julio Velázquez, CEO of Google Cloud Mexico added, “At Google Cloud, we want to be allies in the transformation of companies that are looking to be in the forefront, that are innovating and leading the new era of companies’ growth and way of doing business in the country through the use of Google Cloud Platform tools. We are very honored and committed to having this great joint business development opportunity with an iconic company in the food industry”.

Google Cloud Platform solutions, such as BigQuery ML will enable the Company to create and run machine learning models to obtain predictive statistics and make decisions based on data analysis

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Grupo Herdez 2019

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2020

2020

  • 2020: In collaboration with La Costeña® and Sanfer®, we delivered 35,000 basic food baskets to benefit more than 175,000 Mexicans affected by the COVID-19 health contingency.

    We launched the first edition of Semillero Nutrisa®, a program to support Mexican women entrepreneurs to participate in a training and business development program.

  • 2021: We became the first consumer company in Latin America to partner with Google, a global technology giant, to accelerate our digital transformation. 

    We signed an agreement with the American company General Mills® to distribute their products in Mexico, with which we entered the categories of cereal bars and prepared dessert flours.


    We celebrated the 80th anniversary of Doña María® mole with the inauguration of Casa Doña María Pons, headquarters of Fundación Herdez® in San Luis Potosí.

    We were placed in the report “Mexican Companies for the 2030 Agenda in the Decade of Action” of the Global Compact, for the actions of the Saber Nutrir® program as a reference practice to achieve Zero Hunger, one of the 17 Sustainable Development Goals of the UN.

  • 2022: We acquired Interdeli and Deli, Dips & Snacks, expanding our capabilities to new categories such as hummus, cheeses, and dips, integrating brands such as Libanius, Flaveur, Liguria, and Señor Cactus into our portfolio.

    For the first time in our history, we brought the best of Mexican cuisine to the United Kingdom with the Herdez® brand, through a joint alliance with McCormick & Company, Inc.

    We issued the first sustainability-linked bond in the food industry in Mexico, committing to reduce our water consumption per ton produced by 2030.

    We signed the United Nations Women’s Empowerment Principles (WEPS), reaffirming our commitment to gender equality.

    We joined the UN’s CFO Coalition for the SDGs, which drives the transformation of corporate finance to achieve the goals of the 2030 Agenda.

    We joined the Pacto por la Comida of the BAMX Network, an initiative that promotes more sustainable food production and consumption systems, with the goal of reducing Food Loss and Waste in the industry.

  • 2023: We consolidated the integration of Chilim Balam® into the Impulse segment portfolio, with which we positioned ourselves in the candy and snack category in the retail model.

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