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The Makers of the HERDEZ® Brand Introduce New Refrigerated Salsas Line, Available in Mild, Medium and Chipotle

The HERDEZ® Brand, the No. 1 selling salsa brand in Mexico and one of the fastest growing guacamole brand in the U.S., expands refrigerated dip portfolio with three new salsas 

ORANGE, Calif. (April 12, 2023)—The makers of the HERDEZ® brand today announced the launch of HERDEZ® Traditional Refrigerated Salsa, a delicious line of salsas available in mild, medium and chipotle varieties, all of which pair the authentic flavors of Mexico with the ease and convenience of a ready-to-serve dip. From the makers of the No. 1 selling salsa brand in Mexico and the second-fastest growing guacamole brand in the U.S., the new HERDEZ® Traditional Salsas are created with simple ingredients like tomatoes, onions, garlic and jalapeño peppers, and can be incorporated into your favorite recipes, enjoyed with chips or used as a topper.

“When reviewing consumers’ salsa-purchasing preferences, we noticed a gap in the marketplace for flavor-forward, robust, roasted tomato salsa with herbs, spices and peppers, and our new HERDEZ® Traditional Salsa line specifically addresses that need with a convenient, refrigerated option,” said Chris Monahan, brand manager of HERDEZ® Refrigerated Dips. “To innovate, we leveraged the bold flavors of Mexico that our fans have come to love from the HERDEZ® brand with recipe inspiration from the HERDEZ® Fundación in Mexico City, which has been the home of Mexican culinary traditions for over 20 years and is committed to sharing the rich heritage of Mexican cuisine.”

HERDEZ® Traditional Refrigerated Salsa joins the existing family of HERDEZ® brand products, including HERDEZ® Traditional Refrigerated Guacamole, HERDEZ® Salsa Cremosas, HERDEZ® Avocado Hot Sauce and more. These refrigerated salsas are available in 15-ounce cups at retailers across the country, with increased nationwide distribution later this summer.

“Whether fans are looking to transport their tastebuds to Mexico or simply a burst of authentic flavor in every bite, HERDEZ® Traditional Salsas fill that craving,” Monahan said. The entire line is both gluten free and kosher and is sure to quickly become a refrigerator staple.

For more information on the HERDEZ® brand, including recipes, nutritional information, where to buy and more, please visit www.herdeztraditions.com, or follow the brand on social media on  Facebook, Instagram, Pinterest and Twitter.

 

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Grupo Herdez 2019

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2020

  • 2020: We launched the first edition of Semillero Nutrisa. Together with Nutrisa and the Victoria147 business academy for women, we invited women entrepreneurs to participate in a training program to improve the management of their businesses and have the potential to become part of our supply chain.

We established our first technological alliance with Google, which will allow us to accelerate the digital transformation of Grupo Herdez through the use of Google Cloud Platform tools such as BigQuery ML, Looker, among others.

Through the Herdez® brand and Aires de Campo® we joined the “Sowing a New Normality” initiative, promoted by the civil society organizations Ríos Tarango and Ectágono, which aims to increase the vegetation cover of the environmentally valuable area Barranca de Tarango.

  • 2021: We developed the Group’s second proprietary e-commerce platform, with the Nutrisa® online store.

We updated the apps through which we manage the loyalty programs of our retail brands, Cielito Querido Café® and Nutrisa®, improving our customers’ in-store experience.

During the year, 15 formulas had their nutritional profile strengthened by reducing some critical added nutrients (sugars, sodium and saturated fats).

  • 2022: We expanded our capabilities into new categories through the acquisition of Interdeli and Deli, Dips & Snacks. Integrating brands such as Libanius, Flaveur, Liguria and Señor Cactus into our portfolio.

We Issued the first sustainability bond through which we
committed to a 25% reduction in our water consumption.

Together with our partner McCormick & Company, Inc. we
brought the most iconic Mexican cuisine to the tables of the United Kingdom
through meal kits, sauces and condiments under the Herdez® brand.  In less than a year, we obtained a 5.5% shelf
share in the Tesco supermarket chain.

We consolidated the integration of Chilim Balam® into retail brands, a leading brand in the snack segment