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Over 100 years of experience and legacy

We are leaders in the processed food sector, and an important player in the ice cream category in Mexico as well as in the Mexican food segment in the United States.

OUR
PURPOSE

To grow for another century, bringing to Mexicans the best of the world’s flavors, and offering to the world the best of Mexican food.

OUR
MISSION

To place quality foods, beverages and products within the reach of consumers, under brands of growing prestige and value.

OUR
VISION

To consolidate, grow and position the organization as a leading company in the food, beverage and wellness products industry, recognized by the quality of our products and the effectiveness of our efforts to ensure the satisfaction of the needs and expectations of our customers and consumers, within a framework of competitive customer service, and under strict profitability, strategic potential, and sustainability criteria.

Our Values

Honesty

Results-oriented

Teamwork

Trust

The above is reflected in the quality of our products and services resulting from our work and, therefore, in the opinion that our clients and consumers have about us.

Our legacy

Presence map

Detailed information

HONESTY

We act correctly since we manage the resources entrusted to us with responsibility and transparency, and we show absolute respect for the property of others (material honesty); since we state with clarity what we think and believe (intellectual honesty); and since we behave according to the rules and principles of the company, always considering the consequences of our actions (moral honesty).

RESULT-ORIENTATION

We fulfill our commitments and, whenever is possible, we exceed
expectations by seeking better ways of doing things, and considering that we are responsible for ensuring that the results of our activities contribute to adding value to the processes in which we participate.

TEAMWORK

We build our team based on achieving shared goals, adding talent and commitment, being open to the diversity of opinions, knowledge, and abilities, since collaboration, respect, and mutual support constitute the cornerstone of our relations.

TRUST

It is the consequence of our conduct aligned with the values of Grupo Herdez; it is the result of honest behavior, result-orientation, and teamwork, connecting the three values at the same time, integrating them as a coherent set full of meaning.

2020

  • 2020
  • 2020: In collaboration with La Costeña® and Sanfer®, we delivered 35,000 basic food baskets to benefit more than 175,000 Mexicans affected by the COVID-19 health contingency.

    We launched the first edition of Semillero Nutrisa®, a program to support Mexican women entrepreneurs to participate in a training and business development program.

  • 2021: We became the first consumer company in Latin America to partner with Google, a global technology giant, to accelerate our digital transformation. 

    We signed an agreement with the American company General Mills® to distribute their products in Mexico, with which we entered the categories of cereal bars and prepared dessert flours.

    We celebrated the 80th anniversary of Doña María® mole with the inauguration of Casa Doña María Pons, headquarters of Fundación Herdez® in San Luis Potosí.

    We were placed in the report “Mexican Companies for the 2030 Agenda in the Decade of Action” of the Global Compact, for the actions of the Saber Nutrir® program as a reference practice to achieve Zero Hunger, one of the 17 Sustainable Development Goals of the UN.

  • 2022: We acquired Interdeli and Deli, Dips & Snacks, expanding our capabilities to new categories such as hummus, cheeses, and dips, integrating brands such as Libanius, Flaveur, Liguria, and Señor Cactus into our portfolio.

    For the first time in our history, we brought the best of Mexican cuisine to the United Kingdom with the Herdez® brand, through a joint alliance with McCormick & Company, Inc.

    We issued the first sustainability-linked bond in the food industry in Mexico, committing to reduce our water consumption per ton produced by 2030.

    We signed the United Nations Women’s Empowerment Principles (WEPS), reaffirming our commitment to gender equality.

    We joined the UN’s CFO Coalition for the SDGs, which drives the transformation of corporate finance to achieve the goals of the 2030 Agenda.

    We joined the Pacto por la Comida of the BAMX Network, an initiative that promotes more sustainable food production and consumption systems, with the goal of reducing Food Loss and Waste in the industry.

  • 2023: We consolidated the integration of Chilim Balam® into the Impulse segment portfolio, with which we positioned ourselves in the candy and snack category in the retail model.

  • 2025: The separation of Grupo Nutrisa from Grupo Herdez was approved, with the goal of operating as an independent company and maximizing the value of both companies. As part of the transaction, Nutrisa is listed on the Mexican Stock Exchange (BMV), distributing its shares as an in-kind dividend to Grupo Herdez shareholders.
 
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