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Mexico City, January 30, 2024 – Given the effects of Hurricane Otis in Acapulco, two of the most important Mexican food companies in Mexico, Grupo Herdez® and La Costeña®, together with Sanfer®, one of the leading companies in the Mexican pharmaceutical market, join forces and create the “United for Acapulco” initiative in order to support families in vulnerable situations through the donation of 35 thousand pantries made up of 20 kilos of food, medicines, water, and hygiene and cleaning products, benefiting 104,000 people. 

The damage caused by Category 5 Hurricane Otis in Acapulco, Mexico, has impacted the economy of the population since several sectors such as tourism and retail trade, which are important sources of employment, are still recovering. Fundación Sanfer assumed the organization and operation of Unidos por Acapulco, achieving the distribution of the pantries in alliance with civil society organizations such as Un Kilo de Ayuda, Fundación Origen, Gilberto and Échale, as well as such as its transportation, which was provided by Grupo Herdez®, UPS®, Alsea and La Costeña®. 

Grupo Herdez®, La Costeña® and Sanfer® make up this alliance that brings together private initiatives with civil society organizations to reaffirm their solidarity with Mexican families in vulnerable situations.

Héctor Hernández-Pons Torres, Chairman of the Board and General Director of Grupo Herdez expressed: “The devastating impact of Hurricane Otis highlights the serious consequences of climate change and confirms the urgency of taking decisive action in favor of the environment. At Grupo Herdez, we remain firm in our commitments to social and environmental needs, working every day to forge a more sustainable world.” 

For his part, Rafael Celorio, General Director of La Costeña®, said: “Hurricane Otis has left deep marks in Mexico, and at La Costeña® we are committed to contributing to the recovery. As we have done for more than 100 years, we maintain our commitment to Mexican families and in difficult times, solidarity, empathy, and working together are qualities that emerge strongly among Mexicans. We reaffirm our commitment to Mexico, highlighting that the strength of the union will guide us to overcome the challenges and move forward together towards reconstruction.” 

Dagoberto Cortés Cervantes, Medical Director of Regulatory Affairs, Pharmacovigilance and Liaison Corporate for Mexico and Latin America of Sanfer, commented: “We joined the United for Acapulco initiative to bring well-being, nutrition and health to those affected by Hurricane Otis, because at Sanfer, we are people committed to health. As a company, we assume co-responsibility to support in emergency situations, especially those who are in a situation of great vulnerability. 

 

“United for Acapulco” is a unique initiative of its kind, but not the first. Previously, Grupo Herdez, La Costeña and Sanfer joined forces to benefit 175,000 people affected by the COVID-19 health contingency.

 

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Grupo Herdez 2019

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2020

2020

  • 2020: In collaboration with La Costeña® and Sanfer®, we delivered 35,000 basic food baskets to benefit more than 175,000 Mexicans affected by the COVID-19 health contingency.

    We launched the first edition of Semillero Nutrisa®, a program to support Mexican women entrepreneurs to participate in a training and business development program.

  • 2021: We became the first consumer company in Latin America to partner with Google, a global technology giant, to accelerate our digital transformation. 

    We signed an agreement with the American company General Mills® to distribute their products in Mexico, with which we entered the categories of cereal bars and prepared dessert flours.


    We celebrated the 80th anniversary of Doña María® mole with the inauguration of Casa Doña María Pons, headquarters of Fundación Herdez® in San Luis Potosí.

    We were placed in the report “Mexican Companies for the 2030 Agenda in the Decade of Action” of the Global Compact, for the actions of the Saber Nutrir® program as a reference practice to achieve Zero Hunger, one of the 17 Sustainable Development Goals of the UN.

  • 2022: We acquired Interdeli and Deli, Dips & Snacks, expanding our capabilities to new categories such as hummus, cheeses, and dips, integrating brands such as Libanius, Flaveur, Liguria, and Señor Cactus into our portfolio.

    For the first time in our history, we brought the best of Mexican cuisine to the United Kingdom with the Herdez® brand, through a joint alliance with McCormick & Company, Inc.

    We issued the first sustainability-linked bond in the food industry in Mexico, committing to reduce our water consumption per ton produced by 2030.

    We signed the United Nations Women’s Empowerment Principles (WEPS), reaffirming our commitment to gender equality.

    We joined the UN’s CFO Coalition for the SDGs, which drives the transformation of corporate finance to achieve the goals of the 2030 Agenda.

    We joined the Pacto por la Comida of the BAMX Network, an initiative that promotes more sustainable food production and consumption systems, with the goal of reducing Food Loss and Waste in the industry.

  • 2023: We consolidated the integration of Chilim Balam® into the Impulse segment portfolio, with which we positioned ourselves in the candy and snack category in the retail model.

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