• They would donate an additional peso for every peso donated by the public.
  • Grupo Herdez has donated more than 18 tons of products to those affected.

Mexico City, January 29, 2024 – In an effort to contribute to the reconstruction of communities affected by the recent Hurricane Otis, Grupo Herdez joined this support initiative through its brands Nutrisa, Moyo, Cielito Querido Caf├ę and Chilim Balam.

From November 6 to February 15, 2024, for every peso that consumers donate, Grupo Herdez will contribute an additional peso. This strategy aims to multiply the impact of donations and maximize support for communities affected by Hurricane Otis.

Grupo Herdez aims to donate up to one million pesos through this initiative, which will be added to the 764 tons of food delivered in alliance with Sanfer and La Costeña and through institutions such as the Red Cross, Cáritas Mexicana, Walmart Foundation, Sanfer Foundation, Un Kilo de Ayuda, Origen Gilberto Foundation, Échale, Grupo Herdez, UPS and Alsea. To date, around 162,000 people have been impacted with these supports.

To guarantee transparency and monitoring of donations, the money raised will be managed by Fundación Herdez, an organization with extensive experience in the execution of social projects and support for communities in vulnerable situations. Created by Grupo Herdez and founded by Don Enrique Hernández-Pons in 1988 in Mexico City, it has been characterized by contributing to the food security of Mexico.

The donation can be made in Nutrisa, Moyo, Cielito Querido Caf├ę and Chilim Balam stores nationwide. To consult participating stores or learn more details about the donation campaign, visit the Grupo Herdez website (www.grupoherdez.com.mx) or on its social networks.

In 2021, Fundaci├│n Herdez joined forces with the network of Food Banks of Mexico (BAMX), Reinserta A.C. and the Foundation for the Dignification of Women A.C. in the joint campaign, United We Do More. This collaboration reinforced Grupo Herdez’s firm commitment to meeting the Sustainable Development Goal (SDG) of Zero Hunger, demonstrating its commitment to the food security of families and communities in adverse situations.

Details on the management of donations made, as well as complete information on their destination, will be available to all interested parties on the foundation’s website (www.fundacionherdez.com) and in Grupo Herdez’s annual reports. In this way, donors can be completely certain of the seriousness and transparency in the management of funds intended to help communities affected by the hurricane.

During these times of difficulties, Grupo Herdez calls for the solidarity of the community in general, inviting you to join this noble cause. Every donation can make a significant impact in the lives of the people who need it most.

2020

  • 2020: We launched the first edition of Semillero Nutrisa. Together with Nutrisa and the Victoria147 business academy for women, we invited women entrepreneurs to participate in a training program to improve the management of their businesses and have the potential to become part of our supply chain.

We established our first technological alliance with Google, which will allow us to accelerate the digital transformation of Grupo Herdez through the use of Google Cloud Platform tools such as BigQuery ML, Looker, among others.

Through the Herdez┬« brand and Aires de Campo┬« we joined the “Sowing a New Normality” initiative, promoted by the civil society organizations R├şos Tarango and Ect├ígono, which aims to increase the vegetation cover of the environmentally valuable area Barranca de Tarango.

  • 2021: We developed the Group’s second proprietary e-commerce platform, with the Nutrisa┬« online store.

We updated the apps through which we manage the loyalty programs of our retail brands, Cielito Querido Caf├ę┬« and Nutrisa┬«, improving our customers’ in-store experience.

During the year, 15 formulas had their nutritional profile strengthened by reducing some critical added nutrients (sugars, sodium and saturated fats).

  • 2022: We expanded our capabilities into new categories through the acquisition of Interdeli and Deli, Dips & Snacks. Integrating brands such as Libanius, Flaveur, Liguria and Se├▒or Cactus into our portfolio.

We Issued the first sustainability bond through which we
committed to a 25% reduction in our water consumption.

Together with our partner McCormick & Company, Inc. we
brought the most iconic Mexican cuisine to the tables of the United Kingdom
through meal kits, sauces and condiments under the Herdez® brand.
  In less than a year, we obtained a 5.5% shelf
share in the Tesco supermarket chain.

We consolidated the integration of Chilim Balam® into retail brands, a leading brand in the snack segment