- They would donate an additional peso for every peso donated by the public.
- Grupo Herdez has donated more than 18 tons of products to those affected.
Mexico City, January 29, 2024 – In an effort to contribute to the reconstruction of communities affected by the recent Hurricane Otis, Grupo Herdez joined this support initiative through its brands Nutrisa, Moyo, Cielito Querido Café and Chilim Balam.
From November 6 to February 15, 2024, for every peso that consumers donate, Grupo Herdez will contribute an additional peso. This strategy aims to multiply the impact of donations and maximize support for communities affected by Hurricane Otis.
Grupo Herdez aims to donate up to one million pesos through this initiative, which will be added to the 764 tons of food delivered in alliance with Sanfer and La Costeña and through institutions such as the Red Cross, Cáritas Mexicana, Walmart Foundation, Sanfer Foundation, Un Kilo de Ayuda, Origen Gilberto Foundation, Échale, Grupo Herdez, UPS and Alsea. To date, around 162,000 people have been impacted with these supports.
To guarantee transparency and monitoring of donations, the money raised will be managed by Fundación Herdez, an organization with extensive experience in the execution of social projects and support for communities in vulnerable situations. Created by Grupo Herdez and founded by Don Enrique Hernández-Pons in 1988 in Mexico City, it has been characterized by contributing to the food security of Mexico.
The donation can be made in Nutrisa, Moyo, Cielito Querido Café and Chilim Balam stores nationwide. To consult participating stores or learn more details about the donation campaign, visit the Grupo Herdez website (www.grupoherdez.com.mx) or on its social networks.
In 2021, Fundación Herdez joined forces with the network of Food Banks of Mexico (BAMX), Reinserta A.C. and the Foundation for the Dignification of Women A.C. in the joint campaign, United We Do More. This collaboration reinforced Grupo Herdez’s firm commitment to meeting the Sustainable Development Goal (SDG) of Zero Hunger, demonstrating its commitment to the food security of families and communities in adverse situations.
Details on the management of donations made, as well as complete information on their destination, will be available to all interested parties on the foundation’s website (www.fundacionherdez.com) and in Grupo Herdez’s annual reports. In this way, donors can be completely certain of the seriousness and transparency in the management of funds intended to help communities affected by the hurricane.
During these times of difficulties, Grupo Herdez calls for the solidarity of the community in general, inviting you to join this noble cause. Every donation can make a significant impact in the lives of the people who need it most.