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Philadelphia, PA, a 14 de agosto de 2023 –  Grovara, the dynamic B2B export marketplace, today announced an exclusive partnership with HERDEZ®, Mexico’s iconic brand. This collaboration introduces a groundbreaking opportunity for UAE-based importers to purchase HERDEZ® products through Grovara’s digital platform.

HERDEZ®, renowned as the No. 1 salsa brand in Mexico, has earned its reputation as a beloved household name for its genuine Mexican taste. Now, UAE consumers can savor the richness of HERDEZ® products, ranging from salsas and dips to tomato based juices, conveniently accessible via Grovara’s user-friendly website.

“Our partnership with HERDEZ® is a testament to Grovara’s commitment to transforming global trade and HERDEZ® innovative approach in bringing their authentic Mexican products to the world,” said Abu Kamara, CEO of Grovara. “Through this collaboration, UAE distributors and retailers now have direct access to HERDEZ® products and consumers can immerse themselves in authentic Mexican cuisine.”

This strategic partnership between Grovara and HERDEZ® not only marks an innovative step forward, but also offers UAE consumers an exclusive opportunity to experience the authentic flavors of Mexico. For the first time, HERDEZ® products are available in the UAE through Grovara’s platform.

Grovara’s expansion into the UAE market signifies the company’s dedication to bridging global trade gaps. By offering HERDEZ® products in the UAE through their platform, Grovara is pioneering a transformative approach to international commerce. This partnership aligns with Grovara’s mission of bringing unique and quality products to the fingertips of consumers around the world.

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Grupo Herdez 2019

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2020

2020

  • 2020: In collaboration with La Costeña® and Sanfer®, we delivered 35,000 basic food baskets to benefit more than 175,000 Mexicans affected by the COVID-19 health contingency.

    We launched the first edition of Semillero Nutrisa®, a program to support Mexican women entrepreneurs to participate in a training and business development program.

  • 2021: We became the first consumer company in Latin America to partner with Google, a global technology giant, to accelerate our digital transformation. 

    We signed an agreement with the American company General Mills® to distribute their products in Mexico, with which we entered the categories of cereal bars and prepared dessert flours.


    We celebrated the 80th anniversary of Doña María® mole with the inauguration of Casa Doña María Pons, headquarters of Fundación Herdez® in San Luis Potosí.

    We were placed in the report “Mexican Companies for the 2030 Agenda in the Decade of Action” of the Global Compact, for the actions of the Saber Nutrir® program as a reference practice to achieve Zero Hunger, one of the 17 Sustainable Development Goals of the UN.

  • 2022: We acquired Interdeli and Deli, Dips & Snacks, expanding our capabilities to new categories such as hummus, cheeses, and dips, integrating brands such as Libanius, Flaveur, Liguria, and Señor Cactus into our portfolio.

    For the first time in our history, we brought the best of Mexican cuisine to the United Kingdom with the Herdez® brand, through a joint alliance with McCormick & Company, Inc.

    We issued the first sustainability-linked bond in the food industry in Mexico, committing to reduce our water consumption per ton produced by 2030.

    We signed the United Nations Women’s Empowerment Principles (WEPS), reaffirming our commitment to gender equality.

    We joined the UN’s CFO Coalition for the SDGs, which drives the transformation of corporate finance to achieve the goals of the 2030 Agenda.

    We joined the Pacto por la Comida of the BAMX Network, an initiative that promotes more sustainable food production and consumption systems, with the goal of reducing Food Loss and Waste in the industry.

  • 2023: We consolidated the integration of Chilim Balam® into the Impulse segment portfolio, with which we positioned ourselves in the candy and snack category in the retail model.

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