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The Makers of the HERDEZ® Brand Introduce New Refrigerated Salsas Line, Available in Mild, Medium and Chipotle

The HERDEZ® Brand, the No. 1 selling salsa brand in Mexico and one of the fastest growing guacamole brand in the U.S., expands refrigerated dip portfolio with three new salsas 

ORANGE, Calif. (April 12, 2023)—The makers of the HERDEZ® brand today announced the launch of HERDEZ® Traditional Refrigerated Salsa, a delicious line of salsas available in mild, medium and chipotle varieties, all of which pair the authentic flavors of Mexico with the ease and convenience of a ready-to-serve dip. From the makers of the No. 1 selling salsa brand in Mexico and the second-fastest growing guacamole brand in the U.S., the new HERDEZ® Traditional Salsas are created with simple ingredients like tomatoes, onions, garlic and jalapeño peppers, and can be incorporated into your favorite recipes, enjoyed with chips or used as a topper.

“When reviewing consumers’ salsa-purchasing preferences, we noticed a gap in the marketplace for flavor-forward, robust, roasted tomato salsa with herbs, spices and peppers, and our new HERDEZ® Traditional Salsa line specifically addresses that need with a convenient, refrigerated option,” said Chris Monahan, brand manager of HERDEZ® Refrigerated Dips. “To innovate, we leveraged the bold flavors of Mexico that our fans have come to love from the HERDEZ® brand with recipe inspiration from the HERDEZ® Fundación in Mexico City, which has been the home of Mexican culinary traditions for over 20 years and is committed to sharing the rich heritage of Mexican cuisine.”

HERDEZ® Traditional Refrigerated Salsa joins the existing family of HERDEZ® brand products, including HERDEZ® Traditional Refrigerated Guacamole, HERDEZ® Salsa Cremosas, HERDEZ® Avocado Hot Sauce and more. These refrigerated salsas are available in 15-ounce cups at retailers across the country, with increased nationwide distribution later this summer.

“Whether fans are looking to transport their tastebuds to Mexico or simply a burst of authentic flavor in every bite, HERDEZ® Traditional Salsas fill that craving,” Monahan said. The entire line is both gluten free and kosher and is sure to quickly become a refrigerator staple.

For more information on the HERDEZ® brand, including recipes, nutritional information, where to buy and more, please visit www.herdeztraditions.com, or follow the brand on social media on  Facebook, Instagram, Pinterest and Twitter.

 

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Grupo Herdez 2019

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2020

2020

  • 2020: In collaboration with La Costeña® and Sanfer®, we delivered 35,000 basic food baskets to benefit more than 175,000 Mexicans affected by the COVID-19 health contingency.

    We launched the first edition of Semillero Nutrisa®, a program to support Mexican women entrepreneurs to participate in a training and business development program.

  • 2021: We became the first consumer company in Latin America to partner with Google, a global technology giant, to accelerate our digital transformation. 

    We signed an agreement with the American company General Mills® to distribute their products in Mexico, with which we entered the categories of cereal bars and prepared dessert flours.


    We celebrated the 80th anniversary of Doña María® mole with the inauguration of Casa Doña María Pons, headquarters of Fundación Herdez® in San Luis Potosí.

    We were placed in the report “Mexican Companies for the 2030 Agenda in the Decade of Action” of the Global Compact, for the actions of the Saber Nutrir® program as a reference practice to achieve Zero Hunger, one of the 17 Sustainable Development Goals of the UN.

  • 2022: We acquired Interdeli and Deli, Dips & Snacks, expanding our capabilities to new categories such as hummus, cheeses, and dips, integrating brands such as Libanius, Flaveur, Liguria, and Señor Cactus into our portfolio.

    For the first time in our history, we brought the best of Mexican cuisine to the United Kingdom with the Herdez® brand, through a joint alliance with McCormick & Company, Inc.

    We issued the first sustainability-linked bond in the food industry in Mexico, committing to reduce our water consumption per ton produced by 2030.

    We signed the United Nations Women’s Empowerment Principles (WEPS), reaffirming our commitment to gender equality.

    We joined the UN’s CFO Coalition for the SDGs, which drives the transformation of corporate finance to achieve the goals of the 2030 Agenda.

    We joined the Pacto por la Comida of the BAMX Network, an initiative that promotes more sustainable food production and consumption systems, with the goal of reducing Food Loss and Waste in the industry.

  • 2023: We consolidated the integration of Chilim Balam® into the Impulse segment portfolio, with which we positioned ourselves in the candy and snack category in the retail model.

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