Ciudad de México, México, a 29 de enero de 2025 – Grupo Herdez, S.A.B. de C.V. (“Grupo Herdez” o la “Compañía”)
(BMV: HERDEZ) anuncia su guía oficial de resultados 2025.

  • Se estima que dos terceras partes del crecimiento proyectado en ventas netas provendrá de un incremento en los volúmenes.
  • Anticipamos una ligera presión en los márgenes de operación y UAFIDA, atribuida al aumento en costos, presiones de tipo de cambio y mayores gastos operativos relacionados con logística por incrementos en capacidad de almacenamiento, además de otros asociados con la implementación del proyecto ERP.
  • Se proyecta una mejora en la utilidad neta consolidada, impulsada por la normalización de los precios del aguacate y eficiencias operativas en los tres negocios de MegaMex.
  • El CapEx para 2025 se estima entre MXN 1,500 y 2,000 millones, de los cuales MXN 500 millones estarán destinados a la migración del ERP. El resto se asignará al aumento de capacidad en la línea de salsas para exportación, la instalación de la nueva línea de pasta larga para Barilla, y la remodelación de tiendas en el segmento de Impulso.

2020

  • 2020: We launched the first edition of Semillero Nutrisa. Together with Nutrisa and the Victoria147 business academy for women, we invited women entrepreneurs to participate in a training program to improve the management of their businesses and have the potential to become part of our supply chain.

We established our first technological alliance with Google, which will allow us to accelerate the digital transformation of Grupo Herdez through the use of Google Cloud Platform tools such as BigQuery ML, Looker, among others.

Through the Herdez® brand and Aires de Campo® we joined the “Sowing a New Normality” initiative, promoted by the civil society organizations Ríos Tarango and Ectágono, which aims to increase the vegetation cover of the environmentally valuable area Barranca de Tarango.

  • 2021: We developed the Group’s second proprietary e-commerce platform, with the Nutrisa® online store.

We updated the apps through which we manage the loyalty programs of our retail brands, Cielito Querido Café® and Nutrisa®, improving our customers’ in-store experience.

During the year, 15 formulas had their nutritional profile strengthened by reducing some critical added nutrients (sugars, sodium and saturated fats).

  • 2022: We expanded our capabilities into new categories through the acquisition of Interdeli and Deli, Dips & Snacks. Integrating brands such as Libanius, Flaveur, Liguria and Señor Cactus into our portfolio.

We Issued the first sustainability bond through which we
committed to a 25% reduction in our water consumption.

Together with our partner McCormick & Company, Inc. we
brought the most iconic Mexican cuisine to the tables of the United Kingdom
through meal kits, sauces and condiments under the Herdez® brand.
  In less than a year, we obtained a 5.5% shelf
share in the Tesco supermarket chain.

We consolidated the integration of Chilim Balam® into retail brands, a leading brand in the snack segment