Facebook-f Twitter Linkedin Youtube
Programa de salud integral Grupo Herdez

Mexicanos activos

Como parte de nuestro programa de fortalecimiento de la cultura en Grupo Herdez, en 2018 ampliamos nuestro programa de Salud #SomosSaludables. El objetivo principal es la mejora de hábitos de salud y la promoción de actividades bajo tres ejes:

  • Me activo
  • Me prevengo
  • Me cuido

En 2018 nos aliamos con Mexicanos Activos, asociación civil sin fines de lucro que fomenta la activación física, con el objetivo de concientizar a nuestros colaboradores sobre la importancia de la activación física.

Iniciamos el programa con una revisión médica a los colaboradores de 2 de nuestras plantas y 3 oficinas corporativas, logrando una participación del 24% de nuestra plantilla laboral.

Adicionalmente realizamos las siguientes actividades:

  • Reto “Actívate 10 mil pasos” con 232 participantes
  • Campañas de vacunación, sumando un total de 150 vacunas aplicadas
  • Invitación a nuestros colaboradores a 4 carreras
  • 3 torneos de fútbol (Plantas y Corporativos)

Grupo Herdez 2019

Facebook-f Twitter Linkedin Youtube

2020

  • 2020: We launched the first edition of Semillero Nutrisa. Together with Nutrisa and the Victoria147 business academy for women, we invited women entrepreneurs to participate in a training program to improve the management of their businesses and have the potential to become part of our supply chain.

We established our first technological alliance with Google, which will allow us to accelerate the digital transformation of Grupo Herdez through the use of Google Cloud Platform tools such as BigQuery ML, Looker, among others.

Through the Herdez® brand and Aires de Campo® we joined the “Sowing a New Normality” initiative, promoted by the civil society organizations Ríos Tarango and Ectágono, which aims to increase the vegetation cover of the environmentally valuable area Barranca de Tarango.

  • 2021: We developed the Group’s second proprietary e-commerce platform, with the Nutrisa® online store.

We updated the apps through which we manage the loyalty programs of our retail brands, Cielito Querido Café® and Nutrisa®, improving our customers’ in-store experience.

During the year, 15 formulas had their nutritional profile strengthened by reducing some critical added nutrients (sugars, sodium and saturated fats).

  • 2022: We expanded our capabilities into new categories through the acquisition of Interdeli and Deli, Dips & Snacks. Integrating brands such as Libanius, Flaveur, Liguria and Señor Cactus into our portfolio.

We Issued the first sustainability bond through which we
committed to a 25% reduction in our water consumption.

Together with our partner McCormick & Company, Inc. we
brought the most iconic Mexican cuisine to the tables of the United Kingdom
through meal kits, sauces and condiments under the Herdez® brand.  In less than a year, we obtained a 5.5% shelf
share in the Tesco supermarket chain.

We consolidated the integration of Chilim Balam® into retail brands, a leading brand in the snack segment