Grupo Nutrisa elects Luis Zubieta de la Mora as new Chief Executive Officer

Mexico City, Mexico, January 14, 2014 – Grupo Herdez, S.A.B. de C.V. (“Grupo Herdez” or the “Company”) (BMV: HERDEZ, OTC: GUZBY) announced today that the Board of Directors of Grupo Nutrisa, S.A.B. de C.V. (“Grupo Nutrisa”), elected Luis Zubieta de la Mora as Chief Executive Officer (“CEO”), effective immediately, to succeed Jorge Ibarra Ripoll, who retires from his position as CEO of Grupo Nutrisa, after a successful career of 24 years.

Mr. Zubieta is an Industrial Engineer from UP University (Universidad Panamericana) with an MBA (Master’s in Business Administration) from ITAM (Instituto Tecnológico Autónomo de México) and an Advanced Marketing Program Certificate from Kellogg School of Management. Throughout his career, he has developed a broad range of experience across management, marketing, strategy,
operations and sales areas of companies within the Consumer Goods and Retail sectors, which include Procter & Gamble, Pepsico, Blockbuster de México, Planeta Networks, Grupo Danone, Red Bull and William Grant & Sons.

Héctor Hernández-Pons Torres, Chairman and CEO of Grupo Herdez, said: “We extend our gratitude to Jorge Ibarra for the key role that he played in the transition period after Grupo Herdez acquired Grupo Nutrisa, and we send him our best wishes in his future endeavors. We also warmly welcome Luis Zubieta. We are confident that his passion to build brands, develop new businesses and retail experience will contribute to the continued profitable growth of Grupo Herdez”.


  • 2020: We launched the first edition of Semillero Nutrisa. Together with Nutrisa and the Victoria147 business academy for women, we invited women entrepreneurs to participate in a training program to improve the management of their businesses and have the potential to become part of our supply chain.

We established our first technological alliance with Google, which will allow us to accelerate the digital transformation of Grupo Herdez through the use of Google Cloud Platform tools such as BigQuery ML, Looker, among others.

Through the Herdez® brand and Aires de Campo® we joined the “Sowing a New Normality” initiative, promoted by the civil society organizations Ríos Tarango and Ectágono, which aims to increase the vegetation cover of the environmentally valuable area Barranca de Tarango.

  • 2021: We developed the Group’s second proprietary e-commerce platform, with the Nutrisa® online store.

We updated the apps through which we manage the loyalty programs of our retail brands, Cielito Querido Café® and Nutrisa®, improving our customers’ in-store experience.

During the year, 15 formulas had their nutritional profile strengthened by reducing some critical added nutrients (sugars, sodium and saturated fats).

  • 2022: We expanded our capabilities into new categories through the acquisition of Interdeli and Deli, Dips & Snacks. Integrating brands such as Libanius, Flaveur, Liguria and Señor Cactus into our portfolio.

We Issued the first sustainability bond through which we
committed to a 25% reduction in our water consumption.

Together with our partner McCormick & Company, Inc. we
brought the most iconic Mexican cuisine to the tables of the United Kingdom
through meal kits, sauces and condiments under the Herdez® brand.
  In less than a year, we obtained a 5.5% shelf
share in the Tesco supermarket chain.

We consolidated the integration of Chilim Balam® into retail brands, a leading brand in the snack segment