Grupo Herdez was ranked as one of the 20 companies with the best reputation in Mexico

Mexico City, Mexico, September 09, 2021 – Grupo Herdez, S.A.B. de C.V. (“Grupo Herdez” or the “Company”) (EMD: HERDEZ) was recognized for the 9th consecutive year as one of the 100 Companies with the Best Reputation in Mexico by MERCO, one of the most important monitors of corporate reputation in Latin America and Spain.

This year, it ranked 4th in the food sector and 17th in the general list of companies, climbing 2 and 31 positions, respectively.

“This distinction fills all of us that form part of this family with pride, since it is the reflection of our strategy, our values, and our daily work”.

Héctor Hernández- Pons, Chairman and Chief Executive Officer of Grupo Herdez

Every year, MERCO evaluates the 100 Leaders with the best reputation in the country, and once again, our Chairman and Chief Executive Officer Héctor Hernández-Pons was recognized by this organization as one of the leaders with the best reputation in Mexico, ranking 27th in the list.

MERCO is a special corporate reputation monitor from Spain, which has been able to position itself as one of the most relevant and credible reputation evaluation entities in Latin America and Spain.

This index is prepared through surveys and interviews of consumers, financial analysts, journalists, representatives of non-governmental organizations, consumer associations, and opinion leaders, and it recognizes Mexican companies that have a presence in Mexico and in the world; with digital communication, and that stand out in their financial, social, and environmental performance, directly and indirectly benefiting the country.

2020

  • 2020: We launched the first edition of Semillero Nutrisa. Together with Nutrisa and the Victoria147 business academy for women, we invited women entrepreneurs to participate in a training program to improve the management of their businesses and have the potential to become part of our supply chain.

We established our first technological alliance with Google, which will allow us to accelerate the digital transformation of Grupo Herdez through the use of Google Cloud Platform tools such as BigQuery ML, Looker, among others.

Through the Herdez® brand and Aires de Campo® we joined the “Sowing a New Normality” initiative, promoted by the civil society organizations RĂ­os Tarango and Ectágono, which aims to increase the vegetation cover of the environmentally valuable area Barranca de Tarango.

  • 2021: We developed the Group’s second proprietary e-commerce platform, with the Nutrisa® online store.

We updated the apps through which we manage the loyalty programs of our retail brands, Cielito Querido Café® and Nutrisa®, improving our customers’ in-store experience.

During the year, 15 formulas had their nutritional profile strengthened by reducing some critical added nutrients (sugars, sodium and saturated fats).

  • 2022: We expanded our capabilities into new categories through the acquisition of Interdeli and Deli, Dips & Snacks. Integrating brands such as Libanius, Flaveur, Liguria and Señor Cactus into our portfolio.

We Issued the first sustainability bond through which we
committed to a 25% reduction in our water consumption.

Together with our partner McCormick & Company, Inc. we
brought the most iconic Mexican cuisine to the tables of the United Kingdom
through meal kits, sauces and condiments under the Herdez® brand.
  In less than a year, we obtained a 5.5% shelf
share in the Tesco supermarket chain.

We consolidated the integration of Chilim Balam® into retail brands, a leading brand in the snack segment