Grupo Herdez successfully issues ps. 1 billion in local bonds

Mexico City, Mexico, November 10, 2014 – Grupo Herdez, S.A.B. de C.V. (“Grupo Herdez” or the “Company”) (MSE: HERDEZ, OTC: GUZBY) today announced the successful issue of Ps. 1 billion through a long-term peso denominated bond (Certificados Bursátiles) in the Mexican Securities Market. The transaction was 3.3 times oversubscribed and was allocated among a diversified investor base.

Repayment of capital* on the bond will be paid through five (5) payments, as follows: i) the first payment will be made on November 9, 2015 for Ps. 200 million, (ii) the second payment will be made on November 7, 2016, for Ps. 200 million, (iii) the third payment will be made on November 6, 2017, for Ps. 200 million, (iv) the fourth payment will be made on November 5, 2018, for Ps. 200 million, and
(v) the fifth and final payment, for Ps. 200 million, will be made on November 4, 2019 on the maturity date.

The bond have confirmed credit ratings of “AA(mex)” from Fitch Ratings and “mxAA” from Standard and Poor’s.

Proceeds will be used to refinance the HERDEZ11 bonds maturing in February 2015 and for other corporate purposes. As a result, once the HERDEZ11 bonds are paid, the Company’s average maturity will stand at 6.2 years and will be comprised by a 44% floating / 56% fix mix of rates, consistent with Grupo Herdez’s commitment to maintain a solid and flexible financial profile.