Grupo Herdez succesfully issues MXN 3.5 billion pesos in local bonds

Mexico City, Mexico, August 25, 2020 – Grupo Herdez, S.A.B. de C.V. (“Grupo Herdez” or the “Company”) (BMV: HERDEZ) today announced the successful issuance of MXN 3.5 billion through long-term pesodenominated bonds (certificados bursátiles) in the Mexican Securities Market.

Investors showed great interest in this issuance which translated on an oversubscription of 4.6 times the amount requested with a diversified investor base. For the 10-year bond, Grupo Herdez issued MXN 2.5 billion pesos with a surcharge of 189 basis points resulting in the lowest coupon rate in the Company’s history of 7.78%. This reflects the trust of our investors and the resilience of the sector were the Company participates.

The proceeds will be used to refinance short and long-term debt thus extending the average life of the debt from 4.0 to 6.5 years without an impact on cost.

The bond has credit ratings of “AA (mex)” from Fitch Ratings and “mxAA” from Standard and Poor’s.


  • 2020: We launched the first edition of Semillero Nutrisa. Together with Nutrisa and the Victoria147 business academy for women, we invited women entrepreneurs to participate in a training program to improve the management of their businesses and have the potential to become part of our supply chain.

We established our first technological alliance with Google, which will allow us to accelerate the digital transformation of Grupo Herdez through the use of Google Cloud Platform tools such as BigQuery ML, Looker, among others.

Through the Herdez® brand and Aires de Campo® we joined the “Sowing a New Normality” initiative, promoted by the civil society organizations Ríos Tarango and Ectágono, which aims to increase the vegetation cover of the environmentally valuable area Barranca de Tarango.

  • 2021: We developed the Group’s second proprietary e-commerce platform, with the Nutrisa® online store.

We updated the apps through which we manage the loyalty programs of our retail brands, Cielito Querido Café® and Nutrisa®, improving our customers’ in-store experience.

During the year, 15 formulas had their nutritional profile strengthened by reducing some critical added nutrients (sugars, sodium and saturated fats).

  • 2022: We expanded our capabilities into new categories through the acquisition of Interdeli and Deli, Dips & Snacks. Integrating brands such as Libanius, Flaveur, Liguria and Señor Cactus into our portfolio.

We Issued the first sustainability bond through which we
committed to a 25% reduction in our water consumption.

Together with our partner McCormick & Company, Inc. we
brought the most iconic Mexican cuisine to the tables of the United Kingdom
through meal kits, sauces and condiments under the Herdez® brand.
  In less than a year, we obtained a 5.5% shelf
share in the Tesco supermarket chain.

We consolidated the integration of Chilim Balam® into retail brands, a leading brand in the snack segment