Grupo Herdez reports fourth quarter and full year 2010 results

Mexico City, Mexico, February 24, 2011 – Grupo Herdez, S.A.B de C.V (“Grupo Herdez” or “the Company”) (BMV: HERDEZ, OTC: GUZBY), today announced its results for the fourth quarter and year-end 2010.

“We are glad to have reached our targets for the full year and attained record sales and profitability levels in 201. Top-line performance benefited from improved volume performance throghout the year in Mexico and continued growt in our international operations, including the consolidation of Don Miguel in the United States. At the operating level, results were mainly driven by favorable unput costs and exchange rate.

For 2011 however, we are already experiencing a very challeging commodity environment, so we expect profitability to return to normalizes levels,”

Said Héctor Hernández-Pons Torres, Chairman and Chief Executive Officer of Grupo Herdez.

Highlights from the quarter:

  • Sales rose 15.8% reflecting improved volumes in Mexico and a significante increase in the U.S.
  • Operating income rose 23.9%, while the margin expanded 1.3 pp to 19.4%.
  • Net majority income fell 31.9% as a result of one-time gains recorded in 2009 adn a foreign exchange loss.


  • 2020: We launched the first edition of Semillero Nutrisa. Together with Nutrisa and the Victoria147 business academy for women, we invited women entrepreneurs to participate in a training program to improve the management of their businesses and have the potential to become part of our supply chain.

We established our first technological alliance with Google, which will allow us to accelerate the digital transformation of Grupo Herdez through the use of Google Cloud Platform tools such as BigQuery ML, Looker, among others.

Through the Herdez® brand and Aires de Campo® we joined the “Sowing a New Normality” initiative, promoted by the civil society organizations Ríos Tarango and Ectágono, which aims to increase the vegetation cover of the environmentally valuable area Barranca de Tarango.

  • 2021: We developed the Group’s second proprietary e-commerce platform, with the Nutrisa® online store.

We updated the apps through which we manage the loyalty programs of our retail brands, Cielito Querido Café® and Nutrisa®, improving our customers’ in-store experience.

During the year, 15 formulas had their nutritional profile strengthened by reducing some critical added nutrients (sugars, sodium and saturated fats).

  • 2022: We expanded our capabilities into new categories through the acquisition of Interdeli and Deli, Dips & Snacks. Integrating brands such as Libanius, Flaveur, Liguria and Señor Cactus into our portfolio.

We Issued the first sustainability bond through which we
committed to a 25% reduction in our water consumption.

Together with our partner McCormick & Company, Inc. we
brought the most iconic Mexican cuisine to the tables of the United Kingdom
through meal kits, sauces and condiments under the Herdez® brand.
  In less than a year, we obtained a 5.5% shelf
share in the Tesco supermarket chain.

We consolidated the integration of Chilim Balam® into retail brands, a leading brand in the snack segment