Grupo Herdez Receives distinctives for Social Investment and Social Inclusion from CEMEFI

Mexico City, Mexico, June 1, 2022 – Grupo Herdez, S.A.B. de C.V. (“Grupo Herdez” or the “Company”) (EMD: HERDEZ) the food company with the longest history in the country, received for the first time the Social Investment distinctive, awarded by the Mexican Center for Philanthropy (Cemefi) to 18 corporations that, in addition to having the distinction of Socially Responsible Company (ESR), have made a public commitment to allocate at least 1% of their profits before taxes to social benefit actions.

Annually, the company invests around 2.5% of its net income in social programs. During 2021, the “United We Do More” campaign of food support to alleviate the effects of the covid-19 contingency in groups of women in prison, single mothers and families in vulnerable situations shined.

This campaign, promoted through the Herdez Foundation and in alliance with the Network of Food Banks of Mexico (Red BAMX), REINSERTA, A.C. and the IAP Foundation for the Dignification of Women benefited more than 18,500 people with the delivery of fortnightly food packages in Mexico City, State of Mexico, Xalapa, Ciudad Victoria and Morelos.

In addition to obtaining the Socially Responsible Company (ESR) distinctive for the fourteenth consecutive year, Grupo Herdez also received the Social Inclusion distinctive, awarded to only 21 ESRs for assuming, voluntarily and publicly, the commitment to adopt a Social Inclusion policy aligned to its business strategy, which integrates programs that help reduce social backwardness in those sectors of the community with which they are linked, based on the contribution made to the United Nations 2030 Agenda for Sustainable Development.

In 2021, Grupo Herdez’s social responsibility program, Saber Nutrir®, was positioned within the “Mexican Companies for the 2030 Agenda” Report of the Global Compact, as a good practice of SDG 2: Zero Hunger.

For 14 years, through this initiative, the company has promoted food security projects in vulnerable communities. During 2021, in alliance with the Pro Mazahua Foundation, it implemented 125 projects for the production and marketing of food in communities of the State of Mexico and Yucatan, such as family gardens, greenhouses, chicken coops, farms, safe water systems, among others. In this way, it positively affected the food development of 482 families in 23 communities.

With these actions, Grupo Herdez reaffirms its commitment and contribution to the fulfillment of the 6 SDGs within its comprehensive sustainability strategy, adopted in 2019.

2020

  • 2020: We launched the first edition of Semillero Nutrisa. Together with Nutrisa and the Victoria147 business academy for women, we invited women entrepreneurs to participate in a training program to improve the management of their businesses and have the potential to become part of our supply chain.

We established our first technological alliance with Google, which will allow us to accelerate the digital transformation of Grupo Herdez through the use of Google Cloud Platform tools such as BigQuery ML, Looker, among others.

Through the Herdez® brand and Aires de Campo® we joined the “Sowing a New Normality” initiative, promoted by the civil society organizations RĂ­os Tarango and Ectágono, which aims to increase the vegetation cover of the environmentally valuable area Barranca de Tarango.

  • 2021: We developed the Group’s second proprietary e-commerce platform, with the Nutrisa® online store.

We updated the apps through which we manage the loyalty programs of our retail brands, Cielito Querido Café® and Nutrisa®, improving our customers’ in-store experience.

During the year, 15 formulas had their nutritional profile strengthened by reducing some critical added nutrients (sugars, sodium and saturated fats).

  • 2022: We expanded our capabilities into new categories through the acquisition of Interdeli and Deli, Dips & Snacks. Integrating brands such as Libanius, Flaveur, Liguria and Señor Cactus into our portfolio.

We Issued the first sustainability bond through which we
committed to a 25% reduction in our water consumption.

Together with our partner McCormick & Company, Inc. we
brought the most iconic Mexican cuisine to the tables of the United Kingdom
through meal kits, sauces and condiments under the Herdez® brand.
  In less than a year, we obtained a 5.5% shelf
share in the Tesco supermarket chain.

We consolidated the integration of Chilim Balam® into retail brands, a leading brand in the snack segment