Grupo Herdez, the third food company with the best corporate reputation in Mexico

Mexico City, Mexico, September 21, 2022 – For the 10th consecutive year, Grupo Herdez was recognized as one of the 100 Companies with the Best Corporate Reputation in Mexico by MERCO, one of the most important corporate reputation monitors in Latin America.

On this occasion, the company ranked 3rd in the food sector, standing out among the 117 companies in the food sector that participated in the general ranking.

Likewise, the company was placed 13th in the list of the 100 Companies with the Best Reputation in Mexico, which places it 4 positions above the previous year.

“We are honored to receive this distinction; this result is a reflection of the confidence of our consumers, clients, collaborators, suppliers and investors in our strategy, values ​​and in the work we do every day”.

Héctor Hernández- Pons Torres, President and CEO of Grupo Herdez

Every year MERCO evaluates the 100 leaders with the best reputation in Mexico, a ranking in which Héctor Hernández-Pons Torres once again placed 24th on the list, climbing 4 positions compared to the previous year.

MERCO is a business monitor of corporate reputation that has managed to position itself as one of the most relevant and credible reputation evaluation entities in Ibero-America.

This index recognizes Mexican companies that have a presence in the country and around the world, that have digital communication and stand out in their financial, social and environmental performance, directly and indirectly benefiting the country. It is prepared through surveys and interviews with consumers, financial analysts, journalists, representatives of non-governmental organizations, consumer associations and opinion leaders.

2020

  • 2020: We launched the first edition of Semillero Nutrisa. Together with Nutrisa and the Victoria147 business academy for women, we invited women entrepreneurs to participate in a training program to improve the management of their businesses and have the potential to become part of our supply chain.

We established our first technological alliance with Google, which will allow us to accelerate the digital transformation of Grupo Herdez through the use of Google Cloud Platform tools such as BigQuery ML, Looker, among others.

Through the Herdez® brand and Aires de Campo® we joined the “Sowing a New Normality” initiative, promoted by the civil society organizations RĂ­os Tarango and Ectágono, which aims to increase the vegetation cover of the environmentally valuable area Barranca de Tarango.

  • 2021: We developed the Group’s second proprietary e-commerce platform, with the Nutrisa® online store.

We updated the apps through which we manage the loyalty programs of our retail brands, Cielito Querido Café® and Nutrisa®, improving our customers’ in-store experience.

During the year, 15 formulas had their nutritional profile strengthened by reducing some critical added nutrients (sugars, sodium and saturated fats).

  • 2022: We expanded our capabilities into new categories through the acquisition of Interdeli and Deli, Dips & Snacks. Integrating brands such as Libanius, Flaveur, Liguria and Señor Cactus into our portfolio.

We Issued the first sustainability bond through which we
committed to a 25% reduction in our water consumption.

Together with our partner McCormick & Company, Inc. we
brought the most iconic Mexican cuisine to the tables of the United Kingdom
through meal kits, sauces and condiments under the Herdez® brand.
  In less than a year, we obtained a 5.5% shelf
share in the Tesco supermarket chain.

We consolidated the integration of Chilim Balam® into retail brands, a leading brand in the snack segment