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Mexico City, January 29, 2025 – Grupo Herdez, S.A.B. de C.V. (“Grupo Herdez” or the “Company”) (BMV: HERDEZ) announces guidance for 2025.

  • It is estimated that approximately two-thirds of projected net sales growth will be driven by higher volumes.
  • A slight pressure on EBIT and EBITDA margins is anticipated, primarily due to rising costs, exchange rate fluctuations, and higher logistics-related expenses due to increased storage capacity. Additional costs are expected from the implementation of the ERP project.
  • Consolidated net income is projected to improve significantly, supported by the normalization of avocado prices and operational efficiencies across MegaMex’s three business lines.
  • The CapEx for 2025 is estimated to be between MXN 1,500 and 2,000 million, of which MXN 500 million is expected to be allocated to the ERP migration. The remainder will be allocated to expanding production capacity for the export salsa line, installing a new long pasta production line for Barilla, and refurbishing stores within the Impulse segment.
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Grupo Herdez 2019

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2020

  • 2020: We launched the first edition of Semillero Nutrisa. Together with Nutrisa and the Victoria147 business academy for women, we invited women entrepreneurs to participate in a training program to improve the management of their businesses and have the potential to become part of our supply chain.

We established our first technological alliance with Google, which will allow us to accelerate the digital transformation of Grupo Herdez through the use of Google Cloud Platform tools such as BigQuery ML, Looker, among others.

Through the Herdez® brand and Aires de Campo® we joined the “Sowing a New Normality” initiative, promoted by the civil society organizations Ríos Tarango and Ectágono, which aims to increase the vegetation cover of the environmentally valuable area Barranca de Tarango.

  • 2021: We developed the Group’s second proprietary e-commerce platform, with the Nutrisa® online store.

We updated the apps through which we manage the loyalty programs of our retail brands, Cielito Querido Café® and Nutrisa®, improving our customers’ in-store experience.

During the year, 15 formulas had their nutritional profile strengthened by reducing some critical added nutrients (sugars, sodium and saturated fats).

  • 2022: We expanded our capabilities into new categories through the acquisition of Interdeli and Deli, Dips & Snacks. Integrating brands such as Libanius, Flaveur, Liguria and Señor Cactus into our portfolio.

We Issued the first sustainability bond through which we
committed to a 25% reduction in our water consumption.

Together with our partner McCormick & Company, Inc. we
brought the most iconic Mexican cuisine to the tables of the United Kingdom
through meal kits, sauces and condiments under the Herdez® brand.  In less than a year, we obtained a 5.5% shelf
share in the Tesco supermarket chain.

We consolidated the integration of Chilim Balam® into retail brands, a leading brand in the snack segment