Mexico City, Mexico, December 5, 2019 – Grupo Herdez, S.A.B. de C.V. (“Grupo Herdez” or the “Company”) (BMV: HERDEZ) the Mexican food company with more history in the country, announces the acquisition of Cielito Querido Café (www.cielitoquerido.com.mx), one of the most recognized brands in Mexico’s coffee shops segment, for MXN 280 million.
This acquisition is part of Grupo Herdez’s strategy to grow and strengthen its brand portfolio. Together with Nutrisa and Lavazza, in the impulse category, the Company now has more than 500 points of sale throughout the country.
“For more than 100 years, we at Grupo Herdez have set ourselves apart by preserving the culture of Mexican gastronomy and its connected traditions. Since inception ten years ago, Cielito Querido Café has focused on reviving Mexican traditions through innovative concepts, which, without question has become a benchmark in Mexico,” said Héctor Hernández-Pons Torres, Chairman and CEO of Grupo Herdez.
Cielito Querido Café currently has 78 stores throughout the country and is one of the most beloved brands in Mexico. Net sales for the last twelve months were MXN 420 million.