Mexico City, Mexico, October 24, 2022 – Grupo Herdez, S.A.B. de C.V. (“Grupo Herdez” or the “Company”) (BMV: HERDEZ) the Mexican food company with more history in the country, through its subsidiary Herdez Del Fuerte, announces the acquisition of the companies Interdeli and Deli, Dips & Snacks (“Mediterranean”) for MXN 587 million. Mediterranean owns the brands LIBANIUS®, FLAVEUR®, LIGURIA®, among others (https://libanius.com.mx/). Mediterranean is a market leader in Mexico in the production and sales of authentic Mediterranean-style ready-to-eat products.
This acquisition is part of Grupo Herdez’s strategy to grow new capacities and offer new products and tastes, expanding its brand portfolio by introducing products in new categories such as dry labneh, hummus, goat cheese, pita bread, and others. LIBANIUS®, FLAVEUR®, LIGURIA®, and the rest of the brands of Mediterranean join the Preserves segment, where the Company consolidates the financial results of Aires de Campo®, Barilla®, Búfalo®, Del Fuerte®, Doña Maria®, Herdez®, and McCormick®, among others.
Net sales of Mediterranean in the last twelve months were MXN 473 million, with an EBITDA margin of 16.2%. Mediterranean has two plants in Querétaro and more than 300 employees. Likewise, they are leaders in the categories where they participate – approximately 74% of net sales- and innovation is a key component of the company’s growth.
“With this acquisition we strengthen our powerful brand portfolio. Mediterranean offers the flair of Mediterranean food to the tables of Mexican Families and innovation will keep us close to consumers,”said Héctor Hernández-Pons Torres, Chairmain and CEO of Grupo Herdez
With this incorporation we strengthen Herdez Del Fuerte portfolio, through authentic products, focusing on new consumer trends with high growth potential. In addition, we will benefit from strategic, operational, and commercial synergies in the Consumer Sector, recognized for its leading and flagship brands in Mexican gastronomy,”said Alejandro de la Barreda Gómez, CEO of KUO.