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Grupo Herdez announces acquisition of the Mediterranean food segment

/ Investors / By

Mexico City, Mexico, October 24, 2022 – Grupo Herdez, S.A.B. de C.V. (“Grupo Herdez” or the “Company”) (BMV: HERDEZ) the Mexican food company with more history in the country, through its subsidiary Herdez Del Fuerte, announces the acquisition of the companies Interdeli and Deli, Dips & Snacks (“Mediterranean”) for MXN 587 million. Mediterranean owns the brands LIBANIUS®, FLAVEUR®, LIGURIA®, among others (https://libanius.com.mx/). Mediterranean is a market leader in Mexico in the production and sales of authentic Mediterranean-style ready-to-eat products.

This acquisition is part of Grupo Herdez’s strategy to grow new capacities and offer new products and tastes, expanding its brand portfolio by introducing products in new categories such as dry labneh, hummus, goat cheese, pita bread, and others. LIBANIUS®, FLAVEUR®, LIGURIA®, and the rest of the brands of Mediterranean join the Preserves segment, where the Company consolidates the financial results of Aires de Campo®, Barilla®, Búfalo®, Del Fuerte®, Doña Maria®, Herdez®, and McCormick®, among others.

Net sales of Mediterranean in the last twelve months were MXN 473 million, with an EBITDA margin of 16.2%. Mediterranean has two plants in Querétaro and more than 300 employees. Likewise, they are leaders in the categories where they participate – approximately 74% of net sales- and innovation is a key component of the company’s growth.

“With this acquisition we strengthen our powerful brand portfolio. Mediterranean offers the flair of Mediterranean food to the tables of Mexican Families and innovation will keep us close to consumers,”

said Héctor Hernández-Pons Torres, Chairmain and CEO of Grupo Herdez

With this incorporation we strengthen Herdez Del Fuerte portfolio, through authentic products, focusing on new consumer trends with high growth potential. In addition, we will benefit from strategic, operational, and commercial synergies in the Consumer Sector, recognized for its leading and flagship brands in Mexican gastronomy,”

said Alejandro de la Barreda Gómez, CEO of KUO.
Download the press release

Grupo Herdez 2019

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2020

2020

  • 2020: In collaboration with La Costeña® and Sanfer®, we delivered 35,000 basic food baskets to benefit more than 175,000 Mexicans affected by the COVID-19 health contingency.

    We launched the first edition of Semillero Nutrisa®, a program to support Mexican women entrepreneurs to participate in a training and business development program.

  • 2021: We became the first consumer company in Latin America to partner with Google, a global technology giant, to accelerate our digital transformation. 

    We signed an agreement with the American company General Mills® to distribute their products in Mexico, with which we entered the categories of cereal bars and prepared dessert flours.


    We celebrated the 80th anniversary of Doña María® mole with the inauguration of Casa Doña María Pons, headquarters of Fundación Herdez® in San Luis Potosí.

    We were placed in the report “Mexican Companies for the 2030 Agenda in the Decade of Action” of the Global Compact, for the actions of the Saber Nutrir® program as a reference practice to achieve Zero Hunger, one of the 17 Sustainable Development Goals of the UN.

  • 2022: We acquired Interdeli and Deli, Dips & Snacks, expanding our capabilities to new categories such as hummus, cheeses, and dips, integrating brands such as Libanius, Flaveur, Liguria, and Señor Cactus into our portfolio.

    For the first time in our history, we brought the best of Mexican cuisine to the United Kingdom with the Herdez® brand, through a joint alliance with McCormick & Company, Inc.

    We issued the first sustainability-linked bond in the food industry in Mexico, committing to reduce our water consumption per ton produced by 2030.

    We signed the United Nations Women’s Empowerment Principles (WEPS), reaffirming our commitment to gender equality.

    We joined the UN’s CFO Coalition for the SDGs, which drives the transformation of corporate finance to achieve the goals of the 2030 Agenda.

    We joined the Pacto por la Comida of the BAMX Network, an initiative that promotes more sustainable food production and consumption systems, with the goal of reducing Food Loss and Waste in the industry.

  • 2023: We consolidated the integration of Chilim Balam® into the Impulse segment portfolio, with which we positioned ourselves in the candy and snack category in the retail model.

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