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Culture of lawfulness and CONFIANZA line

The success of Grupo Herdez is based on honesty a results-oriented approach, and teamwork, resulting in trust in the company and in its employees.

Our Code of Ethics complies with the laws and regulations of the places where we operate and applies to all personnel, as well as to all our business partnerships, and contains clauses regarding the following matters:

  • Absolute confidentiality of the persons filing complaints.
  • Fair negotiation with customers, suppliers, competitors, and employees.
  • Neutrality in politics and religion, as well as a prohibition on donations to political parties.
  • Prohibition of conflicts of interest.
  • Zero tolerance to any form of bribes, discrimination, and harassment.

Complaints received through the CONFIANZA line are monitored by an external supplier, who periodically shares a consolidated report with the Human Resources Department and the Internal Audit department. 

The result of these reports is consolidated and published in our Annual Report (GRI 205-3)

The Auditing Committee is the body in charge of notifying the Board of Directors of any violation of the policies of the Group, following up, investigating, and issuing a resolution for all complaints.

Call the CONFIANZA Line

  • Telephone: 800 CONFIANZA
    (800-266-342-692 or 800-266-3426)
  • Email:confianza@herdez.com
  • Physical mailboxes in our locations

Grupo Herdez 2019

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2020

2020

  • 2020: In collaboration with La Costeña® and Sanfer®, we delivered 35,000 basic food baskets to benefit more than 175,000 Mexicans affected by the COVID-19 health contingency.

    We launched the first edition of Semillero Nutrisa®, a program to support Mexican women entrepreneurs to participate in a training and business development program.

  • 2021: We became the first consumer company in Latin America to partner with Google, a global technology giant, to accelerate our digital transformation. 

    We signed an agreement with the American company General Mills® to distribute their products in Mexico, with which we entered the categories of cereal bars and prepared dessert flours.


    We celebrated the 80th anniversary of Doña María® mole with the inauguration of Casa Doña María Pons, headquarters of Fundación Herdez® in San Luis Potosí.

    We were placed in the report “Mexican Companies for the 2030 Agenda in the Decade of Action” of the Global Compact, for the actions of the Saber Nutrir® program as a reference practice to achieve Zero Hunger, one of the 17 Sustainable Development Goals of the UN.

  • 2022: We acquired Interdeli and Deli, Dips & Snacks, expanding our capabilities to new categories such as hummus, cheeses, and dips, integrating brands such as Libanius, Flaveur, Liguria, and Señor Cactus into our portfolio.

    For the first time in our history, we brought the best of Mexican cuisine to the United Kingdom with the Herdez® brand, through a joint alliance with McCormick & Company, Inc.

    We issued the first sustainability-linked bond in the food industry in Mexico, committing to reduce our water consumption per ton produced by 2030.

    We signed the United Nations Women’s Empowerment Principles (WEPS), reaffirming our commitment to gender equality.

    We joined the UN’s CFO Coalition for the SDGs, which drives the transformation of corporate finance to achieve the goals of the 2030 Agenda.

    We joined the Pacto por la Comida of the BAMX Network, an initiative that promotes more sustainable food production and consumption systems, with the goal of reducing Food Loss and Waste in the industry.

  • 2023: We consolidated the integration of Chilim Balam® into the Impulse segment portfolio, with which we positioned ourselves in the candy and snack category in the retail model.

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