1GRUPO HERDEZ PROMUEVE ELBIEN-ESTAR CON LA NUEVA EXPERIENCIANUTRISACiudad de México,a 16 de marzo de 2018-Grupo Herdez renueva la imagen de Nutrisa con el objetivo de ofrecer una experiencia integral de Bien-Estarbasadaen cuatro pilares principales:1.Indulgencia natural: Bien-Estarsin culpa2.Mexicanidad: unidos por el Bien-Estar3.Innovación: pioneros en el Bien-Estar4.Sustentabilidad: Bien-Estarpara el planeta
We established our first technological alliance with Google, which will allow us to accelerate the digital transformation of Grupo Herdez through the use of Google Cloud Platform tools such as BigQuery ML, Looker, among others.
Through the Herdez® brand and Aires de Campo® we joined the “Sowing a New Normality” initiative, promoted by the civil society organizations Ríos Tarango and Ectágono, which aims to increase the vegetation cover of the environmentally valuable area Barranca de Tarango.
We updated the apps through which we manage the loyalty programs of our retail brands, Cielito Querido Café® and Nutrisa®, improving our customers’ in-store experience.
During the year, 15 formulas had their nutritional profile strengthened by reducing some critical added nutrients (sugars, sodium and saturated fats).
We Issued the first sustainability bond through which we
committed to a 25% reduction in our water consumption.
Together with our partner McCormick & Company, Inc. we
brought the most iconic Mexican cuisine to the tables of the United Kingdom
through meal kits, sauces and condiments under the Herdez® brand. In less than a year, we obtained a 5.5% shelf
share in the Tesco supermarket chain.
We consolidated the integration of Chilim Balam® into retail brands, a leading brand in the snack segment