Mercado de trueque Grupo Herdez

Mercado de Trueque

El Mercado del Trueque es una iniciativa de comercio justo con la que contribuimos a mejorar la calidad de vida de las familias beneficiadas por el programa Saber Nutrir, a través de la compra-venta de los productos que cosechan o producen en huertos familiares, a precios competitivos.

En este proyecto, nuestros colaboradores de oficinas corporativas intercambian residuos reciclables como cartón, latas, papel, PET, tetrapak y vidrio, por hortalizas, hierbas, frutas y bordados provenientes de la comunidad mazahua del Estado de México.

Después de cuatro ediciones, éstos son nuestros resultados: 

  • Hemos beneficiado a 6 comunidades Mazahuas 
  • Hemos recolectado cerca de 3 toneladas de  materiales reciclables (cartón, latas, papel, PET, Tetrapack y vidrio.) 
  • Hemos adquirido un total de 994 kg de productos, generando un ingreso extra a las familias mazahua de $800, aproximadamente, por familia por edición. 

* El ingreso promedio usual por familia es de $700 por semana, proveniente de diferentes actividades, sin tomar en cuenta el Mercado del Trueque.


  • 2020: We launched the first edition of Semillero Nutrisa. Together with Nutrisa and the Victoria147 business academy for women, we invited women entrepreneurs to participate in a training program to improve the management of their businesses and have the potential to become part of our supply chain.

We established our first technological alliance with Google, which will allow us to accelerate the digital transformation of Grupo Herdez through the use of Google Cloud Platform tools such as BigQuery ML, Looker, among others.

Through the Herdez® brand and Aires de Campo® we joined the “Sowing a New Normality” initiative, promoted by the civil society organizations Ríos Tarango and Ectágono, which aims to increase the vegetation cover of the environmentally valuable area Barranca de Tarango.

  • 2021: We developed the Group’s second proprietary e-commerce platform, with the Nutrisa® online store.

We updated the apps through which we manage the loyalty programs of our retail brands, Cielito Querido Café® and Nutrisa®, improving our customers’ in-store experience.

During the year, 15 formulas had their nutritional profile strengthened by reducing some critical added nutrients (sugars, sodium and saturated fats).

  • 2022: We expanded our capabilities into new categories through the acquisition of Interdeli and Deli, Dips & Snacks. Integrating brands such as Libanius, Flaveur, Liguria and Señor Cactus into our portfolio.

We Issued the first sustainability bond through which we
committed to a 25% reduction in our water consumption.

Together with our partner McCormick & Company, Inc. we
brought the most iconic Mexican cuisine to the tables of the United Kingdom
through meal kits, sauces and condiments under the Herdez® brand.
  In less than a year, we obtained a 5.5% shelf
share in the Tesco supermarket chain.

We consolidated the integration of Chilim Balam® into retail brands, a leading brand in the snack segment